E-commerce and Digital Marketing Lead

Placements24; Upington; Híbrido; ZAR 1 200 000 - 1 800 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Performance bonuses

Fully remote

Career growth

Work from anywhere SA

Resumo da oferta

Placements24 is seeking a visionary E-commerce and Digital Marketing Lead to spearhead our online presence from anywhere in South Africa. You will develop and execute strategies across e-commerce platforms and all digital channels while leading a remote team.

The role requires strong leadership, strategic thinking, and deep expertise in digital analytics, SEO/SEM, content marketing, and paid media. You will collaborate with stakeholders to drive revenue growth and ROI.

Qualificações

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of experience in e-commerce and digital marketing leadership roles.
• Proven track record of successfully developing and executing high-impact digital marketing and e-commerce strategies.
• Extensive experience with e-commerce platforms, digital analytics tools (e.g., Google Analytics), SEO, SEM, and social media marketing.
• Demonstrated experience in leading and managing remote teams.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in managing budgets and optimizing campaign performance for maximum ROI.
• A deep understanding of consumer behavior in the digital space.

Responsabilidades

• Develop and implement comprehensive e-commerce strategies to drive sales, optimize user experience, and increase conversion rates.
• Lead and manage all digital marketing efforts, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Oversee the management and optimization of the e-commerce website and associated online marketplaces.
• Develop and execute social media strategies to build brand awareness, engage the community, and drive traffic.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
• Manage the digital marketing budget effectively, ensuring optimal ROI on all campaigns.
• Lead and mentor a team of digital marketing and e-commerce professionals in a remote setting.
• Collaborate with internal stakeholders to ensure alignment between marketing initiatives and business objectives.
• Report on key performance indicators (KPIs) and provide strategic recommendations for continuous improvement.

Conhecimentos

Leadership

Digital marketing

E-commerce strategy

Analytics

Communication

Budget management

Remote team leadership

SEO/SEM

Google Analytics

Formação académica

Bachelor's degree in Marketing or related

Master's degree is a plus

Ferramentas

Google Analytics

Descrição da oferta de emprego

About the Role

Our client is seeking a visionary E-commerce and Digital Marketing Lead to spearhead their online presence and growth initiatives. This is a fully remote position, offering the ultimate flexibility to work from anywhere. The successful candidate will be responsible for developing and executing cutting-edge strategies across e-commerce platforms and all digital marketing channels, including social media, SEM, and content marketing. You will lead a team (virtually) and drive significant revenue growth through innovative online solutions. This role requires strong leadership, strategic thinking, and a deep understanding of the digital landscape.

Key Responsibilities

• Develop and implement comprehensive e-commerce strategies to drive sales, optimize user experience, and increase conversion rates.


• Lead and manage all digital marketing efforts, including SEO, SEM, social media marketing, content marketing, and email marketing.


• Oversee the management and optimization of the e-commerce website and associated online marketplaces.


• Develop and execute social media strategies to build brand awareness, engage the community, and drive traffic.


• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.


• Manage the digital marketing budget effectively, ensuring optimal ROI on all campaigns.


• Lead and mentor a team of digital marketing and e-commerce professionals in a remote setting.


• Collaborate with internal stakeholders to ensure alignment between marketing initiatives and business objectives.


• Report on key performance indicators (KPIs) and provide strategic recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.


• Minimum of 7 years of experience in e-commerce and digital marketing leadership roles.


• Proven track record of successfully developing and executing high-impact digital marketing and e-commerce strategies.


• Extensive experience with e-commerce platforms, digital analytics tools (e.g., Google Analytics), SEO, SEM, and social media marketing.


• Demonstrated experience in leading and managing remote teams.


• Strong strategic thinking, analytical, and problem-solving skills.


• Excellent communication, presentation, and interpersonal skills.


• Proficiency in managing budgets and optimizing campaign performance for maximum ROI.


• A deep understanding of consumer behavior in the digital space.

Benefits

• Highly competitive salary and performance-based bonuses.


• Fully remote work arrangement, offering unparalleled flexibility.


• Opportunity to lead and shape the digital strategy of a prominent company.


• Significant impact on revenue growth and market presence.


• Professional development and opportunities for career advancement.


• Work from anywhere within South Africa in a dynamic and forward-thinking role.