Digital Marketing Specialist - E-commerce Focus

Placements24; Mossel Bay; Hybrid; ZAR 280.000 - 420.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Fully remote work environment

Continuous learning opportunities

Innovative e-commerce team

Performance-based bonuses

Access to online learning resources

Collaborative virtual culture

Zusammenfassung

Placements24 has an opening for a results-oriented Digital Marketing Specialist with a strong e-commerce focus to join our fully remote team in South Africa. You will develop and execute digital strategies across SEO, SEM, social media, and email marketing to attract, engage and convert customers and drive online sales.

As a data-driven marketer, you will optimize campaigns, analyze performance with Google Analytics and SEMrush, collaborate with content teams, and stay ahead of trends to

Qualifikationen

• Minimum of 3 years of digital marketing experience with a strong e-commerce focus.
• Proven SEO, SEM, social media advertising and email marketing experience.
• Strong understanding of e-commerce platforms (Shopify, Magento, WooCommerce).
• Proficiency with Google Analytics and Google Ads.
• Excellent analytical and communication skills.

Aufgaben

• Develop and manage digital marketing campaigns across SEO, SEM, social, and email with a focus on e-commerce sales.
• Conduct keyword research and optimize content for organic search.
• Manage paid campaigns including budget, bids, copy, and A/B tests.
• Create email campaigns, segment audiences and analyze performance.
• Collaborate with content team for blogs and social posts.
• Monitor campaigns using Google Analytics, SEMrush, and social analytics.
• Identify target audiences and develop cross-channel strategies.
• Stay up-to-date with digital marketing trends and best practices.
• Work with e-commerce team to ensure a seamless customer journey from ad to purchase.
• Continuously test and optimize campaigns based on data.

Kenntnisse

Digital marketing

SEO

SEM

Email marketing

Analytics

Copywriting

Tools

Google Analytics

Google Ads

SEMrush

Shopify

Magento

WooCommerce

Jobbeschreibung

About the Role

Our client is seeking a results-oriented Digital Marketing Specialist with a strong focus on e-commerce to join their fully remote team. This position offers the exciting opportunity to develop and execute innovative digital marketing strategies that drive online sales and enhance brand presence. You will be instrumental in leveraging various digital channels, including SEO, SEM, social media marketing, and email marketing, to attract, engage, and convert target customers. As a fully remote role, we empower our team members with the autonomy and resources to excel from their preferred location within South Africa. If you are a data-driven marketer with a passion for e-commerce growth and a proven track record of success, this is the perfect role for you. Join us in shaping the future of online retail and making a tangible impact on our business objectives.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM (Google Ads, Bing Ads), social media advertising, and email marketing, with a primary focus on driving e-commerce sales.
• Conduct keyword research and implement SEO best practices to improve organic search rankings for product pages and website content.
• Manage and optimize paid advertising campaigns, including budget allocation, bid management, ad copywriting, and A/B testing to maximize ROI.
• Create compelling email marketing campaigns, segmenting audiences, and analyzing performance to drive conversions and customer retention.
• Collaborate with the content team to develop engaging marketing collateral, blog posts, and social media updates that align with our e-commerce strategy.
• Monitor, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics, SEMrush, and social media analytics.
• Identify target audiences and devise strategies to reach them effectively across digital platforms.
• Stay up-to-date with the latest digital marketing trends, algorithm changes, and best practices, particularly within the e-commerce landscape.
• Work closely with the e-commerce team to ensure a seamless customer journey from initial ad impression to final purchase.
• Continuously test and optimize campaigns based on performance data and market insights.

Requirements

• Minimum of 3 years of experience in digital marketing, with a significant emphasis on e-commerce.
• Proven experience in managing successful SEO, SEM, social media advertising, and email marketing campaigns.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and online sales funnels.
• Proficiency with Google Analytics, Google Ads, and other relevant digital marketing tools.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong copywriting and communication skills, with an eye for detail.
• Ability to work independently and manage multiple projects in a remote setting.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Familiarity with CRM systems is a plus.
• A passion for digital innovation and driving online growth.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work environment offering flexibility and autonomy.
• Opportunities for continuous learning and professional development.
• Be part of an innovative team driving e-commerce success.
• Performance-based bonuses and incentives.
• Access to online learning resources and industry conferences.
• A supportive and collaborative virtual work culture.