Senior E-commerce Marketing Manager (Remote)

Placements24; Pietermaritzburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote work from SA

Health benefits and wellness support

Generous paid time off

Job summary

Placements24 is seeking a Senior E-commerce Marketing Manager for a fully remote role in South Africa. You will lead strategic online marketing initiatives to grow traffic, conversions, and customer retention across digital channels, including SEO, SEM, social media, email, and affiliates.

You will analyze data to inform decisions, oversee content and website optimization, and collaborate with cross-functional teams to ensure a cohesive brand experience.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years in e-commerce marketing with digital strategy experience.
• Proven success in online campaigns and sales growth.
• Expertise in SEO, SEM, Google Analytics, social media and email marketing.
• Strong analytical skills to translate data into insights.
• Experience with Shopify/Magento/WooCommerce platforms.

Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversion, and retention.
• Manage and optimize digital channels including SEO, SEM, social media, email, and affiliate marketing.
• Oversee product descriptions, promotional content, and website copy for online audiences.
• Analyze sales data and website analytics to identify trends and opportunities.
• Plan and execute targeted digital advertising campaigns to maximize ROI.
• Collaborate with product development and sales to ensure cohesive brand messaging.
• Manage the e-commerce budget for optimal resource allocation.
• Stay updated on e-commerce trends and best practices; perform A/B testing.
• Report KPIs to senior management with actionable insights.

Skills

Digital marketing

SEO

SEM

Social media

Email marketing

Analytics

Education

Bachelor's in Marketing

Tools

Shopify

Magento

WooCommerce

Google Analytics

Google Ads

Facebook Ads

Job description

About the Role

Our client, a rapidly expanding leader in the online retail space, is seeking an exceptional Senior E-commerce Marketing Manager to join their dynamic, fully remote team. This is a pivotal role designed for a strategic thinker with a proven track record in driving online sales, enhancing brand presence, and optimizing the customer journey across digital platforms. The ideal candidate will leverage cutting-edge marketing techniques and a deep understanding of consumer behavior to achieve ambitious growth targets. Working remotely, you will collaborate with cross-functional teams to develop and execute comprehensive e-commerce strategies. This position offers the opportunity to significantly impact the company's trajectory and shape the future of its online operations. We are committed to fostering a collaborative and innovative remote work environment, ensuring all team members have the tools and support needed to succeed from anywhere in South Africa .

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversion rates, and customer retention.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media advertising, email marketing, and affiliate marketing.
• Oversee the creation of compelling product descriptions, promotional content, and website copy tailored for online audiences.
• Analyze sales data, website analytics, and customer feedback to identify trends, opportunities, and areas for improvement.
• Plan and execute targeted digital advertising campaigns across various platforms to maximize ROI.
• Collaborate with the product development and sales teams to ensure a cohesive brand message and customer experience.
• Manage the e-commerce budget effectively, ensuring optimal allocation of resources.
• Stay abreast of the latest e-commerce trends, technologies, and best practices to maintain a competitive edge.
• Conduct A/B testing on website elements and marketing campaigns to continuously improve performance.
• Report on key performance indicators (KPIs) to senior management, providing actionable insights and recommendations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 5 years of experience in e-commerce marketing, with a strong focus on digital strategy and execution.
• Proven experience in managing successful online marketing campaigns and achieving significant sales growth.
• Expertise in SEO, SEM, Google Analytics, social media marketing, and email marketing platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Demonstrated ability to work independently and manage multiple projects simultaneously in a remote setting.
• A passion for e-commerce and a deep understanding of online consumer behavior.
• Experience managing a marketing budget and reporting on campaign performance.
• Proficiency in using digital marketing tools and software.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work remotely from any location within South Africa .
• Comprehensive health and wellness benefits.
• Generous paid time off and holiday allowance.
• Professional development opportunities and continuous learning support.
• Access to cutting-edge marketing technology and tools.
• Collaborative and supportive remote team environment.
• Potential for career advancement within a growing organization.
• Employee discounts on company products.
• Performance-based bonuses and incentives.