Head of Digital Marketing

Placements24; South Africa; Remote; ZAR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Home office stipend

Generous paid time off

Professional development opportunities

Remote work benefits

Job summary

Placements24 is seeking a Head of Digital Marketing for a rapidly growing e-commerce platform. This fully remote role drives SEO, SEM, social, content, email, and analytics to boost brand awareness, customer acquisition, and revenue growth.

You will lead a distributed team, partner with product, sales and creative, manage budgets, and report KPIs to senior management. Remote leadership requires strong communication; location is Polokwane or any approved remote location.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 8+ years in digital marketing with at least 3 years in leadership.
• Proven track record in SEO, SEM, social media, content and email marketing.
• Strong analytics using web analytics tools and marketing automation.

Responsibilities

• Develop data-driven digital marketing strategy aligned to company objectives.
• Oversee channels: SEO, SEM, social, content, email and affiliates.
• Manage and optimize paid campaigns for ROI and growth.
• Develop content strategies to engage audiences and build brand loyalty.
• Analyze website and campaign data to uncover opportunities.
• Lead and mentor a remote team of digital marketing specialists.
• Manage the digital marketing budget and resource allocation.
• Stay updated on latest digital marketing trends and tools.
• Collaborate with product, sales and creative teams for cohesive messaging.
• Report KPIs and insights to senior management.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Data analytics

Team leadership

Budget management

Marketing strategy

A/B testing

Google Analytics

Marketing automation

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Marketing automation platforms

Job description

About the Role

Our client, a rapidly growing e-commerce platform, is looking for a dynamic and experienced Head of Digital Marketing to lead its marketing strategies from a remote location. This senior role is responsible for developing and executing comprehensive digital marketing campaigns across all online channels to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and data analytics. This is a fully remote position, requiring exceptional communication and organizational skills to manage a distributed team and collaborate effectively with stakeholders across the globe. The focus will be on innovative strategies tailored for the digital space, making this role ideal for a self-motivated marketer seeking a remote opportunity.

Key Responsibilities

• Develop and implement a data-driven digital marketing strategy to achieve company objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, content marketing, email marketing, and affiliate marketing.
• Manage and optimize digital advertising campaigns to maximize ROI and customer acquisition.
• Develop and execute content strategies to engage target audiences and build brand loyalty.
• Analyze website traffic, campaign performance, and customer data to identify insights and opportunities for improvement.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Manage the digital marketing budget, ensuring efficient allocation of resources.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with product, sales, and creative teams to ensure cohesive brand messaging and campaign execution.
• Report on key performance indicators (KPIs) and provide actionable insights to senior management.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.
• 8+ years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful digital marketing strategies that drive significant growth.
• Expertise across all major digital marketing channels (SEO, SEM, Social Media, Content, Email).
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Experience managing paid media budgets and optimizing campaigns for performance.
• Excellent leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, remote work environment and manage multiple priorities effectively.
• Experience in e-commerce marketing is highly desirable.
• Proficiency in A/B testing and conversion rate optimization (CRO).

Benefits

• Our client offers a competitive salary, performance bonuses, and comprehensive remote work benefits, including health insurance, a retirement savings plan, and a home office stipend.
• We provide generous paid time off and ample opportunities for professional development, including online courses, certifications, and virtual conferences.

This is a fully remote position, offering unparalleled flexibility and the chance to lead marketing initiatives for a rapidly expanding e-commerce business. Join our innovative team and shape the digital future of our brand from Polokwane or any approved remote location.