Remote FMCG Brand Strategist

Placements24; Paarl; Hybrid; ZAR 800,000 - 1,200,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement plan

Remote work flexibility

Generous leave

Job summary

Placements24 is seeking a highly analytical and creative Remote FMCG Brand Strategist to shape and evolve the brand presence. The role focuses on strategy development, market research, and translating insights into campaigns that drive growth from a home office.

Collaboration with marketing, product development, and sales is essential for cohesive messaging. Ideal candidates have 6+ years in brand management within FMCG, a marketing background, and strong analytical and presentation skills.

Qualifications

• Bachelor's degree in Marketing or related field.
• MBA or advanced degree preferred.
• Minimum 6 years in brand management or brand strategy with FMCG focus.

Responsibilities

• Develop and refine long-term brand strategies for market position.
• Conduct market analysis including segmentation and trends.
• Translate insights into actionable brand initiatives.
• Define brand positioning, messaging, and pillars.
• Collaborate with creative teams to develop campaigns and content.
• Guide product innovation from a strategic brand perspective.
• Monitor brand health metrics and ROI.
• Ensure brand consistency across channels and touchpoints.
• Present strategic recommendations to senior leadership.

Skills

Brand strategy

Market analysis

Presentation skills

Remote collaboration

Education

Bachelor's degree in Marketing

MBA

Tools

Market research tools

Brand tracking methodologies

Job description

About the Role

Our client, a distinguished name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly analytical and creative Remote FMCG Brand Strategist. This is a fully remote position focused on shaping and evolving our client's brand presence in the market through insightful strategy development and execution. The successful candidate will be responsible for conducting in-depth market research, identifying consumer trends, and translating these insights into compelling brand strategies that drive growth and differentiation. You will collaborate closely with marketing, product development, and sales teams to ensure cohesive brand messaging and positioning across all touchpoints. We are looking for a strategic thinker with a proven ability to develop impactful brand plans and who excels in a remote-first, collaborative environment. This role offers a unique opportunity to influence brand direction on a national scale from your home office.

Key Responsibilities

• Develop and refine long-term brand strategies to enhance market position and consumer perception.
• Conduct comprehensive market analysis, including consumer segmentation, competitive landscape, and trend identification.
• Translate consumer insights and market data into actionable brand initiatives.
• Define brand positioning, messaging, and key communication pillars.
• Collaborate with creative teams and agencies to develop engaging brand campaigns and content.
• Guide product innovation and portfolio management from a strategic brand perspective.
• Monitor brand health metrics, campaign performance, and ROI.
• Ensure brand consistency across all marketing channels and customer interactions.
• Present strategic recommendations and performance reports to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• MBA or advanced degree preferred.
• Minimum of 6 years of experience in brand management or brand strategy, with a significant focus on FMCG.
• Proven track record of developing and implementing successful brand strategies that delivered measurable results.
• Deep understanding of consumer behaviour, market dynamics, and brand positioning.
• Strong analytical skills with the ability to interpret complex data and derive strategic insights.
• Excellent presentation, communication, and storytelling skills.
• Experience working with cross-functional teams in a remote or hybrid setting.
• Proficiency in market research tools, brand tracking methodologies, and strategic planning frameworks.
• Demonstrated ability to think creatively and strategically in a fast-paced industry.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive healthcare benefits package.
• Retirement savings plan.
• Generous paid time off and remote work flexibility.
• Significant opportunity to shape the strategy of major FMCG brands.
• Access to cutting-edge market intelligence and analytical tools.
• Dynamic and intellectually stimulating remote work culture.