Senior FMCG Brand Manager (Remote)

Placements24; Midrand; Hybrid; ZAR 900,000 - 1,700,000; Full time

Benefits offered by this job

Remote work stipend

Health insurance

Career development

Job summary

Placements24 is seeking a senior FMCG Brand Manager to lead brand strategy and drive growth in a remote-first environment. You will shape the brand portfolio, guide cross-functional teams, and ensure consistency across digital, retail, and promotional touchpoints.

The ideal candidate has 5–7 years in FMCG brand management, strong consumer insights, P&L experience, and excellence in communication. You will mentor analysts, manage budgets, and partner with product, sales, and agencies to deliver

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 5–7 years of progressive FMCG brand management experience.
• Proven success in building brand strategies driving growth.
• Strong understanding of consumer insights and market dynamics in FMCG.
• Experience managing budgets and P&L.
• Analytical, strategic thinker with problem-solving skills.
• Excellent communication and stakeholder influence.
• Proficient in digital marketing, social media, and data analytics.
• Comfortable with remote work and self-discipline.
• Experience leading cross-functional teams.

Responsibilities

• Develop and execute brand strategies to grow market share and profitability.
• Conduct market research to identify trends and opportunities.
• Lead integrated campaigns across digital, social, and in-store channels.
• Manage brand P&L, budgets, and forecasting.
• Collaborate with product, sales, supply chain, and agencies.
• Mentor junior brand team members and drive high performance.
• Monitor brand metrics and report insights to senior management.
• Ensure consistent and compelling brand messaging across touchpoints.
• Drive new product ideas from concept to launch.

Skills

Brand management

Strategic thinking

Stakeholder management

Analytical skills

Remote work discipline

Education

Bachelor's degree in Marketing/Business Administration

MBA or equivalent preferred

Tools

Google Analytics

Salesforce CRM

Market research tools

Job description

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly experienced and dynamic Senior FMCG Brand Manager to join their innovative and fully remote team. This pivotal role is designed for a strategic thinker with a proven track record of driving brand growth and market share within the competitive FMCG landscape. You will be instrumental in shaping brand strategy, leading cross-functional initiatives, and ensuring brand consistency across all consumer touchpoints. As a remote-first organization, we foster a collaborative and flexible work environment, enabling our team members to thrive from anywhere. This position offers a unique opportunity to make a significant impact on a well-established portfolio of brands while benefiting from the autonomy and work-life balance that a remote role provides.

Key Responsibilities

• Develop and execute comprehensive brand strategies to achieve business objectives, including market share growth, profitability, and brand awareness.
• Conduct market research and competitor analysis to identify consumer trends, market opportunities, and potential threats.
• Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, advertising, and in-store promotions.
• Manage the brand's financial performance, including budget setting, P&L management, and forecasting.
• Collaborate closely with product development, sales, supply chain, and agency partners to ensure seamless brand execution.
• Lead and mentor junior brand team members, fostering a culture of continuous learning and high performance.
• Monitor brand performance metrics and provide regular reports and actionable insights to senior management.
• Ensure brand messaging and positioning are consistent and compelling across all platforms and touchpoints.
• Drive innovation pipeline initiatives for the brand, from concept to launch.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent preferred.
• Minimum of 5-7 years of progressive experience in brand management within the FMCG industry.
• Demonstrated success in developing and implementing impactful brand strategies that have driven significant business growth.
• Strong understanding of consumer insights, market dynamics, and competitive landscapes in the FMCG sector.
• Proven experience in managing marketing budgets and P&Ls.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in digital marketing, social media strategy, and data analytics tools.
• Must be comfortable and effective working in a fully remote environment, demonstrating self-discipline and strong organizational skills.
• Experience with project management and cross-functional team leadership is essential.

Benefits

• Competitive annual salary package.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and career advancement within a growing company.
• Remote work stipend for home office setup and ongoing expenses.
• Access to cutting-edge marketing technology and tools.
• A collaborative and supportive virtual team culture.
• Performance-based bonuses and incentives.