Brand Communications Manager - Remote

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Home office setup allowance

Remote work flexibility

Professional growth opportunities

Globally recognized portfolio of FMCG

Job summary

Placements24 is seeking a Brand Communications Manager to lead narrative development and integrated campaigns for FMCG brands on a fully remote basis. You will shape brand voice across advertising, PR, social, and content, collaborating with agencies and internal teams.

The ideal candidate brings 6+ years in brand communications, strong storytelling, and a track record of impactful campaigns. Remote-first role with global audiences and a fast-paced environment.

Qualifications

• Bachelor's degree in communications, marketing, PR or related field.
• 6+ years in brand communications, PR, or integrated marketing in FMCG preferred.
• Demonstrated success developing and executing communication strategies.
• Strong writing and storytelling with a diverse portfolio.
• Proficiency in managing social media and digital trends.
• Experience with PR, media relations, and press releases.
• Analytical skills to measure campaign effectiveness.
• Remote work with strong organizational skills.

Responsibilities

• Develop and implement integrated brand communication strategies aligned with marketing objectives.
• Oversee creation and execution of advertising campaigns maintaining brand consistency.
• Manage PR activities including media outreach, press releases and crisis comms.
• Develop and execute social media strategies to drive engagement and loyalty.
• Create compelling website copy, blog posts, social content and press materials.
• Collaborate with internal creative teams and external agencies.
• Monitor media coverage and online sentiment, respond as needed.
• Track campaign performance and report key metrics.
• Ensure communications comply with legal and regulatory guidelines.

Skills

Brand communications

Public relations

Storytelling

Social media strategy

Content creation

Strategic planning

Remote work

Education

Bachelor's degree in Communications/Marketing/Public Relations

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an imaginative and strategic Brand Communications Manager to join their team on a fully remote basis. This pivotal role is responsible for crafting and executing compelling brand narratives and communication strategies that resonate with target audiences and enhance brand perception. You will oversee all aspects of brand communications, including advertising, public relations, social media engagement, and content creation, ensuring a consistent and impactful brand voice across all channels. The ideal candidate possesses a flair for creative storytelling, a deep understanding of modern communication platforms, and a proven ability to build strong brand equity. As a remote-first position, exceptional organizational skills and proactive communication are essential for success. This is an exciting opportunity for a seasoned communications professional to shape the identity of prominent FMCG brands from anywhere in the world. We are looking for a visionary who can amplify our client's message and connect authentically with consumers.

Key Responsibilities

• Develop and implement integrated brand communication strategies aligned with overall marketing objectives.
• Oversee the creation and execution of advertising campaigns, ensuring brand consistency and effectiveness.
• Manage public relations activities, including media outreach, press releases, and crisis communication.
• Develop and execute social media strategies to drive engagement, build community, and enhance brand loyalty.
• Create compelling content for various platforms, including website copy, blog posts, social media updates, and press materials.
• Collaborate with internal creative teams and external agencies to produce high-quality communication materials.
• Monitor media coverage and online sentiment, responding appropriately to maintain brand reputation.
• Track and analyze the performance of communication campaigns, reporting on key metrics.
• Ensure all brand communications adhere to legal and regulatory guidelines.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• Minimum of 6 years of experience in brand communications, public relations, or integrated marketing, preferably in the FMCG industry.
• Demonstrated success in developing and executing impactful communication strategies.
• Excellent writing, editing, and storytelling skills, with a portfolio showcasing diverse communication work.
• Proficiency in managing social media platforms and understanding of digital communication trends.
• Experience with PR and media relations, including press release writing and media outreach.
• Strong analytical skills to measure campaign effectiveness.
• Exceptional organizational and project management abilities, suitable for a remote role.
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.

Benefits

• Competitive salary package reflecting expertise and experience.
• Full remote work arrangement, offering unparalleled flexibility.
• Opportunities for professional growth and skill development.
• Work with a globally recognized portfolio of FMCG brands.
• A supportive and collaborative remote team culture.
• Contribution to impactful brand messaging and campaigns.
• Home office setup allowance.