Marketing Director - FMCG

Placements24; George; Hybrid; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Profit sharing

Budget for professional development

Remote work infrastructure

Job summary

Placements24 is seeking a dynamic Marketing Director for a completely remote position. This executive role shapes the company's marketing vision across brands, leading a globally distributed team to drive brand growth, market penetration, and innovation in the fast-moving consumer goods sector.

The ideal candidate has a Master’s degree or MBA, 10+ years in FMCG marketing with at least 5 in leadership, and a proven track record of large-scale campaigns, digital transformation, and data-driven

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.
• MBA strongly preferred; 10+ years FMCG marketing experience with 5+ years in senior leadership.
• Proven track record of large-scale campaigns driving business results.
• Expertise in digital marketing, brand strategy, and consumer insights.
• Strong remote leadership and distributed-team management skills.

Responsibilities

• Develop and implement comprehensive marketing strategies and long-term brand plans.
• Oversee brand management, advertising, digital marketing, PR, and consumer insights.
• Lead, mentor, and inspire a diverse, global marketing team.
• Drive product innovation pipeline and go-to-market strategies.
• Manage the marketing budget and ROI on initiatives.
• Analyze market trends and consumer data to identify growth opportunities.
• Collaborate with sales, product development, and other departments for cohesive execution.
• Champion digital transformation within marketing and platforms.
• Ensure consistent brand messaging across channels and markets.

Skills

Leadership

Strategic thinking

Digital marketing

Brand strategy

Consumer insights

Remote leadership

P&L management

Education

Master's degree

MBA

Tools

CRM systems

Marketing automation

Analytics platforms

Job description

About the Role

Our client, a major player in the FMCG industry, is actively recruiting a dynamic and forward-thinking Marketing Director for a completely remote position. This executive role is pivotal in shaping and executing the company's marketing vision across all brands. The ideal candidate will possess a deep understanding of modern marketing strategies, consumer behavior, and digital transformation within the fast-paced consumer goods landscape. You will lead a globally distributed marketing team, driving brand growth, market penetration, and innovation. This is an exceptional opportunity to leverage your strategic expertise and leadership skills to make a significant impact on our client's success, with the flexibility of working from anywhere. The focus is on building strong, recognizable brands and ensuring their continued relevance in the market through innovative campaigns and consumer engagement, all managed within a remote-first structure.

Key Responsibilities

• Develop and implement comprehensive marketing strategies and long-term brand plans.
• Oversee all marketing activities, including brand management, advertising, digital marketing, public relations, and consumer insights.
• Lead, mentor, and inspire a diverse, global marketing team.
• Drive product innovation pipeline and go-to-market strategies.
• Manage the marketing budget, ensuring optimal ROI on all initiatives.
• Analyze market trends, competitor activities, and consumer data to identify growth opportunities.
• Collaborate with sales, product development, and other departments to ensure cohesive strategy execution.
• Champion digital transformation within the marketing function, leveraging new technologies and platforms.
• Ensure consistent brand messaging and positioning across all channels and markets.

Requirements

• Master's degree in Marketing, Business Administration, or a related field; MBA strongly preferred.
• 10+ years of progressive marketing experience in the FMCG sector, with at least 5 years in a senior leadership role.
• Proven track record of developing and executing successful, large-scale marketing campaigns that drive significant business results.
• Extensive experience in digital marketing, brand strategy, and consumer insights.
• Exceptional leadership, communication, and strategic thinking skills, ideally demonstrated in a remote setting.
• Proficiency with marketing automation tools, analytics platforms, and CRM systems.
• Experience in managing P&Ls and marketing budgets effectively.
• Ability to thrive in a fast-paced, dynamic, and remote-first environment.
• Demonstrated ability to lead and motivate cross-functional, distributed teams.

Benefits

This position offers a highly competitive executive salary, commensurate with experience, along with an exceptional benefits package including health insurance, retirement plans, potential for profit sharing, and a generous budget for professional development and remote work infrastructure. You will have the freedom to work from anywhere, contributing to a leading FMCG organization and shaping its future marketing endeavors.