Remote FMCG Brand Manager

Placements24; Kempton Park; Remote; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Performance-based bonus

Professional development

Remote-first culture

Online learning platforms

Home office internet/setup allowance

Job summary

Placements24 is seeking a remote FMCG Brand Manager to own and elevate brand strategies in a fully distributed team. You will drive consumer engagement, ensure consistent messaging, and shape campaigns from your home office, collaborating virtually with cross-functional teams.

The role demands 5–7 years in brand management, strong consumer insights, and advanced digital marketing skills. We offer flexible remote work, competitive compensation, and opportunities for growth in the digital space.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5-7 years in brand management, preferably FMCG.
• Proven success in launching campaigns and strategies.
• Strong consumer insights, market analysis, and positioning.
• Strong digital marketing skills: SEO, SEM, social, content.
• Excellent communication, presentation, and remote influence.
• Experience managing budgets and P&Ls.
• Self-starter with remote work discipline.

Responsibilities

• Develop and execute integrated brand plans across channels.
• Conduct market research and analyze consumer insights for trends and threats.
• Manage brand P&L and allocate resources for campaigns.
• Oversee product lifecycle from concept to launch and performance review.
• Collaborate with sales, product development, and agencies for cohesive execution.
• Craft brand narratives and messaging for diverse audiences.
• Monitor campaigns, evaluate performance, and optimize accordingly.
• Manage agency relationships and ensure high-quality deliverables.
• Stay updated on digital marketing tech and social trends.

Skills

Brand management

Digital marketing

SEO

SEM

Social media

Content strategy

Communication

Budgeting

Remote collaboration

Education

Bachelor's degree in Marketing

Tools

Slack

Zoom

Asana

Job description

About the Role

This is a fully remote position for a driven and innovative FMCG Brand Manager based conceptually near Tembisa, Gauteng, though the role operates entirely online. Our client, a dynamic and rapidly expanding player in the consumer goods market, is looking for a strategic visionary to own and elevate its brands. You will be responsible for developing and executing comprehensive brand strategies, driving consumer engagement, and ensuring consistent brand messaging across all touchpoints. This role requires a deep understanding of the FMCG landscape, consumer insights, and digital marketing trends. As a remote-first role, you will need to be highly self-motivated, organized, and adept at virtual collaboration. You will have the autonomy to shape brand identity and marketing campaigns from your home office, contributing significantly to our client's continued success and market penetration. We offer a fully distributed team environment, fostering flexibility and inclusivity for all our employees, regardless of their physical location. This is a unique opportunity to shape brand narratives and drive commercial success in a forward-thinking company.

Key Responsibilities

• Develop and execute integrated brand marketing plans, including advertising, promotions, digital marketing, and PR strategies.
• Conduct market research and analyze consumer insights to identify key trends, opportunities, and competitive threats within the FMCG sector.
• Manage brand P&L, ensuring profitability and optimal resource allocation for marketing initiatives.
• Oversee product lifecycle management, from concept development and positioning to launch and ongoing performance evaluation.
• Collaborate with internal teams (sales, product development, digital) and external agencies to ensure cohesive brand execution.
• Develop compelling brand narratives and communication strategies for diverse target audiences.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide recommendations for optimization.
• Manage agency relationships and ensure high-quality deliverables aligned with brand objectives.
• Stay abreast of emerging digital marketing technologies and social media trends relevant to the FMCG industry.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5-7 years of experience in brand management, preferably within the FMCG industry.
• Proven success in developing and launching successful brand campaigns and strategies.
• Strong understanding of consumer insights, market analysis, and brand positioning.
• Excellent digital marketing skills, including SEO, SEM, social media marketing, and content strategy.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders remotely.
• Demonstrated ability to manage budgets and P&Ls effectively.
• Self-starter with a proven ability to work independently and manage time effectively in a remote setting.
• Proficiency with virtual collaboration tools (e.g., Slack, Zoom, Asana).

Benefits

• Fully remote work arrangement offering maximum flexibility.
• Competitive salary and performance-based bonus structure.
• Opportunities for professional development and upskilling in digital marketing and brand strategy.
• A supportive and inclusive remote-first company culture.
• Access to online learning platforms and virtual team-building events.
• Allowance for home office setup and internet expenses.
• Contribution towards online courses and conferences relevant to the role.