Remote FMCG Digital Marketing Specialist

Placements24; Randburg; Hybrid; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Remote work flexibility

Medical aid and retirement fund

Professional development

Dynamic culture

Job summary

Placements24 is seeking a data-driven Digital Marketing Specialist to lead multi-channel campaigns for FMCG brands in a fully remote SA role. You will craft content, optimize SEO/SEM, manage email marketing, and analyze performance with Google Analytics to boost online sales.

Collaborate across marketing, sales, and product teams from anywhere, stay ahead of digital trends, and contribute to nationwide brand growth.

Qualifications

• 5+ years of proven experience in digital marketing
• Experience in FMCG or consumer brands
• Expertise in SEO/SEM, social media, email marketing
• Proficient with analytics and data-driven decision making
• Bachelor's degree in Marketing/Communications/Digital Media
• Experience with e-commerce platforms and marketing automation is a plus

Responsibilities

• Plan and manage multi-channel digital campaigns across social, SEO/SEM, email, and content marketing.
• Create content for text, images, and video tailored for different platforms and audiences.
• Analyze performance using Google Analytics and other analytics tools.
• Optimize ad spend to maximize ROI and achieve KPIs.
• Conduct market research and competitive analysis to identify trends.
• Manage social media presence and respond to inquiries.
• Collaborate with marketing, sales, and product teams to ensure consistent messaging.
• Stay up-to-date with digital marketing trends and best practices.
• Develop email marketing campaigns to nurture leads and retention.
• Contribute to overall digital strategy aligned with business goals.

Skills

Data-driven

Copywriting

Content marketing

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Data visualization

Job description

About the Role

Our client, a forward-thinking entity within the Fast-Moving Consumer Goods (FMCG) industry, is seeking an innovative and data-driven Digital Marketing Specialist . This is a fully remote position, offering the flexibility to work from anywhere while driving our digital presence. The role is pivotal in developing and executing cutting-edge digital marketing strategies to enhance brand awareness, engage consumers, and drive online sales for our diverse range of FMCG products. The ideal candidate is a creative storyteller with a strong analytical mindset and expertise in leveraging various digital channels to achieve business objectives. This role offers the chance to shape our online narrative and connect with consumers across various platforms, all managed remotely, impacting our reach nationally.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple channels, including social media, SEO/SEM, email marketing, and content marketing, to drive brand visibility and customer engagement for our FMCG products .
• Create compelling and engaging content (text, images, videos) tailored for different digital platforms and target audiences.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics, social media analytics, and other relevant platforms.
• Optimize digital advertising spend to maximize ROI and achieve key performance indicators (KPIs).
• Conduct market research and competitor analysis to identify emerging trends and opportunities in the digital space.
• Manage the company’s social media presence, fostering community interaction and responding to customer inquiries promptly.
• Collaborate with internal teams, including marketing, sales, and product development, to ensure consistent brand messaging and campaign integration.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Develop and manage email marketing campaigns to nurture leads and retain customers.
• Contribute to the overall digital strategy of the company, ensuring alignment with business goals and objectives.

Requirements

• A minimum of 5 years of proven experience in digital marketing, with a strong focus on the FMCG sector or consumer-facing brands.
• Demonstrated success in developing and executing successful digital marketing campaigns that drive measurable results.
• Expertise in SEO/SEM, social media marketing (Facebook, Instagram, TikTok, LinkedIn), content marketing, email marketing, and paid advertising.
• Proficiency in using digital marketing analytics tools (e.g., Google Analytics) and data visualization.
• Excellent content creation and copywriting skills, with a strong ability to craft engaging narratives.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Excellent communication and collaboration skills, essential for a remote work environment.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience with e-commerce platforms and digital marketing automation tools is a plus.
• Self-disciplined, highly organized, and capable of managing workload effectively in a remote setting.

Benefits

• Competitive salary package commensurate with experience.
• Remote work flexibility, allowing you to work from any location.
• Opportunities for professional development and continuous learning in digital marketing trends.
• Contribution to medical aid and retirement fund.
• A dynamic and innovative work culture that embraces digital transformation.
• The chance to shape the digital footprint of leading FMCG brands nationally.