Remote FMCG Digital Marketing Specialist

Placements24; Benoni; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Fully remote

Professional development

Job summary

Placements24 is seeking a Digital Marketing Specialist to join a fully remote team. You will develop strategies to boost brand visibility, drive online sales, and engage audiences for a diverse FMCG product portfolio.

You will manage paid campaigns, optimize SEO/SEM, create compelling content, and analyze data to improve performance across channels. Collaboration with brand managers and designers is essential in a remote setting.

Qualifications

• 4+ years of experience in digital marketing; FMCG experience is a plus.
• Proven track record in SEO, SEM, social media marketing and email marketing.
• Proficiency with Google Analytics, Google Ads, social media tools and email platforms.

Responsibilities

• Develop and implement digital marketing strategies across platforms (social, email, search).
• Manage and optimize paid campaigns (Google Ads, social ads) to maximize ROI.
• Create engaging content for social media, blogs, newsletters and websites.

Skills

SEO

SEM

Content creation

Analytics

Copywriting

Digital marketing strategy

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Social media management tools

Email marketing software

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) space, is seeking a talented and driven Digital Marketing Specialist to join their team on a fully remote basis. This role is dedicated to developing and executing cutting-edge digital marketing strategies to enhance brand visibility, engage target audiences, and drive online sales for our client's diverse product portfolio. The ideal candidate will be a self-starter with a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content creation, and analytics. You will work independently, collaborating with cross-functional teams remotely to achieve ambitious marketing goals. This is a prime opportunity to shape the digital presence of prominent FMCG brands from anywhere, contributing significantly to their growth and market impact. The position requires a proactive approach and a commitment to staying ahead of digital marketing trends.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms (social media, email, search engines, etc).
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Create engaging and compelling content for social media, blog posts, email newsletters, and website.
• Conduct SEO research and implement strategies to improve organic search rankings.
• Monitor website traffic, social media engagement, and campaign performance using analytics tools.
• Analyze data to provide insights and recommendations for continuous improvement of digital marketing efforts.
• Collaborate remotely with brand managers, graphic designers, and other team members to ensure brand consistency.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the FMCG industry.
• Manage online community engagement and respond to customer inquiries and feedback.
• Contribute to the overall digital strategy and innovation pipeline.

Requirements

• A minimum of 4 years of experience in digital marketing, preferably within the FMCG sector or related consumer goods.
• Proven experience in managing successful digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent content creation and copywriting skills.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• A bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Strong understanding of consumer behaviour in the digital space.
• Excellent written and verbal communication skills.

Benefits

• Competitive salary package.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunities for professional development and certifications.
• Be part of a forward-thinking FMCG company with a strong digital focus.
• Contribute to exciting and innovative marketing campaigns.
• Work with a dynamic and collaborative remote team.