Remote FMCG Digital Marketing Specialist

Placements24; Pretoria; Híbrido; ZAR 350.000 - 550.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote work

Competitive salary + bonuses

Home office stipend

Generous leave allowance

Descripción de la vacante

Placements24 is seeking a remote FMCG Digital Marketing Specialist to design and execute comprehensive digital strategies. You will drive brand visibility, engage consumers, and boost online sales across platforms, using SEO, SEM, email, content and analytics.

The role demands independence, strong communication, and a passion for digital innovation in FMCG. With 3–5 years of FMCG digital marketing experience, you will manage campaigns, optimize content, and collaborate with the team to support

Formación

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 3–5 years of digital marketing experience in FMCG.
• Proven experience developing and executing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media management platforms, and marketing automation software.

Responsabilidades

• Develop, implement, and manage digital marketing campaigns across channels such as social media, search, email and display.
• Create engaging content for website, social, blog posts and newsletters.
• Optimize content and landing pages for SEO to improve rankings.
• Manage paid ads to drive traffic and conversions.
• Analyze campaign data with Google Analytics and provide actionable insights.
• Monitor social channels, engage audiences, and manage brand reputation.
• Collaborate with marketing to align digital strategies with launches.
• Stay updated on digital marketing trends in FMCG and apply best practices.
• Manage digital marketing budget to maximize ROI.
• Conduct A/B testing to optimize performance.

Conocimientos

SEO

SEM

Social media marketing

Content marketing

Email marketing

Analytics

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

Google Ads

Social media management platforms

Marketing automation software

Descripción del empleo

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a talented and driven Remote FMCG Digital Marketing Specialist to join their team. This role is fully remote, offering flexibility and the opportunity to work from anywhere. The Specialist will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive consumer engagement, and boost online sales for our client's diverse range of FMCG products. The ideal candidate possesses a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics. You will play a crucial role in shaping our client's online presence and ensuring their brands resonate with target audiences across various digital platforms. This remote position demands a self-starter with excellent communication skills and a passion for digital innovation within the FMCG industry.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels (e.g., social media, search engines, email, display advertising).
• Create engaging and relevant content for digital platforms, including website copy, social media posts, blog articles, and email newsletters.
• Optimize website content and landing pages for search engines (SEO) to improve organic search rankings.
• Manage paid advertising campaigns (SEM, social media ads) to drive traffic and conversions.
• Analyze campaign performance data using tools like Google Analytics and provide actionable insights and recommendations for improvement.
• Monitor social media channels, engage with the online community, and manage brand reputation.
• Collaborate with the marketing team to align digital strategies with overall business objectives and product launches.
• Stay abreast of the latest digital marketing trends, tools, and best practices in the FMCG sector.
• Manage the digital marketing budget effectively to maximize ROI.
• Conduct A/B testing on various digital assets and campaigns to optimize performance.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a strong focus on the FMCG industry.
• Proven experience in developing and executing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Strong content creation and copywriting skills.
• Exceptional communication and collaboration skills, essential for a remote role.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Understanding of e-commerce principles and strategies is a plus.

Benefits

• Fully remote work arrangement, offering flexibility and autonomy.
• Competitive salary and potential for performance bonuses.
• Opportunities for continuous learning and professional development in the digital marketing space.
• Contribution towards home office setup and internet expenses.
• Exposure to innovative marketing strategies within the FMCG sector.
• Collaborative and supportive virtual team environment.
• Generous annual leave allowance.