Remote Email Marketing Specialist

Placements24; Gqeberha; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Remote work

Health insurance

Paid time off

Professional development

Job summary

Placements24 in South Africa is seeking a Remote Email Marketing Specialist to manage email campaigns, nurture leads, and drive conversions from a remote location.

You will design templates, segment audiences, write persuasive copy, and analyze performance, supporting broader marketing initiatives across Port Elizabeth and beyond.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 2-4 years of email marketing or CRM experience.
• Proficiency with email platforms and deliverability best practices.

Responsibilities

• Develop and execute email campaigns including newsletters and automated workflows.
• Segment audiences based on behavior and demographics for targeting.
• Design responsive templates aligned with brand guidelines.
• Write compelling subject lines and copy to boost opens and CTR.
• Monitor metrics and provide insights and reports.
• A/B test elements to optimize campaigns.

Skills

Email marketing

CRM marketing

A/B testing

Copywriting

Analytics

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Mailchimp

HubSpot

Constant Contact

Job description

About the Role

Our client is seeking a detail-oriented and creative Remote Email Marketing Specialist to manage their email marketing campaigns. This role is critical for nurturing leads, engaging existing customers, and driving conversions through effective email communication. You will be responsible for designing, implementing, and analyzing email campaigns, segmenting audiences, and optimizing email performance. This is a fantastic opportunity for a skilled marketer to work remotely, take ownership of email strategies, and contribute directly to customer retention and revenue growth, while supporting the broader marketing initiatives in Port Elizabeth.

Key Responsibilities

• Develop and execute comprehensive email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment email lists based on customer behavior, demographics, and engagement levels to ensure targeted messaging.
• Design visually appealing and responsive email templates that align with brand guidelines.
• Write compelling subject lines and email copy that drive open rates and click-through rates.
• Monitor key email marketing metrics (open rate, CTR, conversion rate, unsubscribe rate) and provide regular reports with insights.
• A/B test different elements of email campaigns (subject lines, content, calls-to-action) to optimize performance.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience specifically in email marketing or CRM marketing.
• Proficiency with email marketing platforms such as Mailchimp, Constant Contact, HubSpot, or similar.
• Strong understanding of email marketing best practices, CAN-SPAM laws, and deliverability principles.
• Excellent copywriting and editing skills, with the ability to craft persuasive messages.
• Experience with marketing automation and customer segmentation techniques.

Benefits

• Competitive annual salary and performance incentives.
• Fully remote position offering excellent work-life balance.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Access to online courses and resources for continuous learning in digital marketing.