Email Marketing Specialist (Remote)

Placements24; Mossel Bay; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Remote work flexibility

Health insurance

Home office setup allowance

Professional development

Global client exposure

Job summary

Placements24 is seeking an Email Marketing Specialist to join a fully remote team serving Mossel Bay region clients. The role focuses on designing, executing, and optimizing email campaigns that nurture leads, engage customers, and drive conversions.

You will work with major platforms (Mailchimp, HubSpot, Sendinblue) and automation tools, crafting personalized communications. Reporting on metrics and ensuring compliance are key responsibilities for this data-driven marketer.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2-4 years of email marketing experience with proven campaigns.
• Proficiency with Mailchimp, HubSpot, Sendinblue and automation tools.
• Strong understanding of deliverability, analytics and best practices.
• Excellent copywriting and editing skills; detail-oriented and organized for remote work.

Responsibilities

• Develop end-to-end email campaigns including newsletters, promos, and automation.
• Segment lists and personalize content for different customer groups.
• Design responsive email templates, ensuring brand consistency and UX.
• A/B test subject lines, content, CTAs, and send times to improve metrics.
• Monitor performance and provide actionable insights for optimization.
• Ensure compliance with GDPR/CAN-SPAM and maintain high deliverability.

Skills

Copywriting

Editing

Analytics

Project management

Remote work

Education

Bachelor's degree in Marketing or Communications

Tools

Mailchimp

HubSpot

Sendinblue

Job description

About the Role

Our client is seeking a meticulous and creative Email Marketing Specialist to join their dynamic, fully remote team, serving clients in the Mossel Bay region. This role is integral to designing, executing, and optimizing email marketing campaigns that nurture leads, engage customers, and drive conversions. You will leverage your expertise in email platforms and automation to create personalized and impactful communication strategies. This position is ideal for a detail-oriented marketer who thrives in a remote work environment and is passionate about leveraging data to enhance customer communication and achieve business objectives.

Key Responsibilities

• Develop, implement, and manage end-to-end email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment email lists and personalize campaign content to maximize relevance and engagement for different customer groups.
• Design visually appealing and mobile-responsive email templates, ensuring brand consistency and optimal user experience.
• A/B test various elements of email campaigns (subject lines, content, CTAs, send times) to continuously improve performance metrics.
• Monitor email campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and provide actionable insights for optimization.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) and maintain high deliverability rates.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience specifically in email marketing, with a proven track record of successful campaign execution.
• Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue) and automation tools.
• Strong understanding of email marketing best practices, deliverability, and analytics.
• Excellent copywriting and editing skills, with the ability to craft compelling and persuasive messages.
• Detail-oriented with strong organizational and project management skills, essential for remote work.

Benefits

• Competitive salary and remote work flexibility, allowing for a great work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Allowance for home office setup and continued professional development.
• Access to a supportive online community and virtual team-building activities.
• Opportunity to work with a global client base and contribute to innovative marketing strategies.