Email Marketing Manager

Placements24; Benoni; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work environment

Performance-based bonuses

Professional development opportunities

Home office setup allowance

Generous paid time off

Job summary

Placements24 seeks an experienced Email Marketing Manager to lead our email marketing initiatives from a fully remote setup. You will drive strategy, lifecycle campaigns, and automation to engage customers and boost conversions.

Ideal candidates have 3–5 years in email marketing, strong data analysis skills, and experience with marketing automation platforms. Collaboration with content and design teams is essential for cohesive campaigns and measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3–5 years in email marketing or related digital marketing role with emphasis on strategy and execution.
• Proven experience with marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud).
• Excellent understanding of email marketing metrics, analytics, and reporting.
• Strong copywriting and editing skills with attention to detail.
• Experience with A/B testing and data-driven optimization.
• Familiarity with HTML/CSS for email template customization.
• CRM systems and integration with email platforms.

Responsibilities

• Develop and implement a comprehensive email marketing strategy aligned with business objectives.
• Manage end-to-end email campaigns: planning, segmentation, content, scheduling, deployment and optimization.
• Design and build automated email workflows and nurture sequences.
• Conduct A/B tests on subject lines, content, CTAs, send times, and other elements.
• Analyze campaign performance metrics and provide reports with actionable insights.
• Ensure compliance with email marketing regulations (GDPR, CAN-SPAM).
• Grow and maintain the email subscriber base with segmentation and hygiene strategies.
• Collaborate with content, design and product teams to ensure cohesive email content.
• Stay up-to-date with trends and best practices in email marketing and automation.
• Manage ESP platform and tools.

Skills

Email marketing strategy

Marketing automation

A/B testing

Analytics & reporting

Copywriting & editing

HTML/CSS for emails

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Mailchimp

ActiveCampaign

Salesforce Marketing Cloud

Job description

About the Role

Our client, a leader in the direct-to-consumer space, is seeking an experienced and innovative Email Marketing Manager to lead their email marketing efforts from **Benoni, Gauteng**. This role involves developing and executing sophisticated email marketing strategies aimed at engaging customers, driving sales, and fostering brand loyalty. You will be responsible for all aspects of the email lifecycle, from list segmentation and campaign creation to automation, A/B testing, and performance analysis. The ideal candidate has a proven track record of successfully growing email lists, improving open and click-through rates, and maximizing conversion from email campaigns. This is a fully remote position, allowing you to contribute your expertise from anywhere. We are looking for a strategic thinker with a deep understanding of email marketing best practices, data analysis, and marketing automation platforms. You will play a key role in driving measurable results through one of our client's most effective marketing channels.

Key Responsibilities

• Develop and implement a comprehensive email marketing strategy to support business objectives, including customer acquisition, retention, and revenue growth.
• Manage all aspects of the email campaign process: planning, segmentation, content creation, scheduling, deployment, and optimization.
• Design and build automated email workflows and nurture sequences for various customer journeys.
• Conduct A/B tests on subject lines, content, CTAs, send times, and other elements to optimize campaign performance.
• Analyze email campaign performance metrics (open rates, click-through rates, conversion rates, ROI) and provide regular reports with actionable insights.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Maintain and grow the email subscriber database, focusing on list hygiene and segmentation strategies.
• Collaborate with content, design, and product teams to ensure cohesive and effective email content.
• Stay up-to-date with the latest trends, technologies, and best practices in email marketing and marketing automation.
• Manage and optimize email service provider (ESP) platform and tools.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in email marketing or a related digital marketing role, with a strong focus on strategy and execution.
• Proven experience with marketing automation platforms (e.g., HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud).
• Excellent understanding of email marketing metrics, analytics, and reporting.
• Strong copywriting and editing skills with a keen eye for detail.
• Experience with A/B testing and data-driven optimization.
• Familiarity with HTML/CSS for email template customization is a plus.
• Knowledge of CRM systems and their integration with email marketing platforms.
• Ability to work independently and manage multiple projects in a remote setting.
• Strong analytical and problem-solving skills.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work environment offering excellent flexibility.
• Opportunity to lead and shape a critical marketing channel for a growing company.
• Professional development opportunities, including training and certifications.
• Collaborative and supportive virtual team culture.
• Generous paid time off and holiday allowance.
• Home office setup allowance.
• Regular virtual team-building activities.