Remote E-commerce Marketing Automation Specialist

Placements24; Soweto; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance bonuses

Professional development

Access to advanced marketing tech

Job summary

Placements24 is seeking a highly analytical and technically adept Remote E-commerce Marketing Automation Specialist to design, implement, and optimize marketing automation programs for a fast-growing e-commerce business.

You will work with HubSpot, Marketo or Pardot, build audience segments, create email templates, and align automation with CRM data to drive engagement and revenue from a fully remote setup.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or related field.
• Minimum 3 years of experience in marketing automation.
• Hands-on experience with platforms like HubSpot, Marketo, Pardot or similar.
• Proficiency in CRM systems (Salesforce, Dynamics 365).
• Strong understanding of email marketing, segmentation, and personalization.

Responsibilities

• Design, build, and maintain automated marketing workflows and campaigns.
• Develop and manage customer segmentation strategies for personalized communications.
• Create and optimize email templates and landing pages for automated campaigns.
• Implement and manage lead scoring and lead nurturing programs.
• Integrate marketing automation platform with CRM and other systems.
• Monitor campaign performance, analyze data, and provide optimization insights.
• Ensure data hygiene within the marketing automation platform.
• Collaborate with content and creative teams for assets.
• Stay up-to-date with marketing automation best practices.

Skills

Analytical skills

Email marketing

Remote work

Communication

Education

Bachelor's degree in Marketing, Business Administration, Computer Science, or related field

Tools

HubSpot

Marketo

Pardot

Salesforce

Dynamics 365

HTML/CSS

Job description

About the Role Our client, a progressive e-commerce leader, is seeking a highly analytical and technically adept Remote E-commerce Marketing Automation Specialist to join their thriving team. This is a fully remote position, empowering you to work from anywhere. You will be responsible for designing, implementing, and optimizing marketing automation strategies and workflows to enhance customer engagement, streamline marketing processes, and drive sales conversions. The ideal candidate possesses a deep understanding of marketing automation platforms, CRM systems, and data analysis, with a proven ability to translate marketing objectives into automated solutions. You will work closely with the marketing team to segment audiences, personalize campaigns, and ensure seamless customer journeys across various touchpoints. This role demands a detail-oriented individual with strong technical skills and a passion for leveraging technology to achieve marketing goals. If you excel at optimizing customer interactions through automation and thrive in a remote work environment, this opportunity is perfect for you. Contribute to our client's growth by creating efficient and effective automated marketing programs from the comfort of your own location, supporting their **Soweto** based vision.

Key Responsibilities

• Design, build, and maintain automated marketing workflows and campaigns within the marketing automation platform.
• Develop and manage customer segmentation strategies to enable personalized marketing communications.
• Create and optimize email templates and landing pages for automated campaigns.
• Implement and manage lead scoring and lead nurturing programs.
• Integrate marketing automation platform with CRM and other relevant systems.
• Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.
• Ensure data hygiene and integrity within the marketing automation platform.
• Collaborate with content and creative teams to develop assets for automated campaigns.
• Stay up-to-date with the latest marketing automation best practices and platform updates.
• Troubleshoot and resolve any issues related to marketing automation workflows.

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• Minimum of 3 years of experience in marketing automation, with hands-on experience with platforms like HubSpot, Marketo, Pardot, or similar.
• Proficiency in CRM systems (e.g., Salesforce, Dynamics 365).
• Strong understanding of email marketing best practices, segmentation, and personalization.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in HTML/CSS for email template creation is a plus.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work independently and effectively in a remote team environment.
• Experience in the e-commerce industry is highly desirable.

Benefits

Our client offers a competitive salary ranging from to R per annum, commensurate with experience. This fully remote position provides excellent flexibility and work-life balance. Benefits include performance bonuses, opportunities for continuous professional development, access to advanced marketing technology, and the chance to make a significant impact on a growing e-commerce business. You will be an integral part of an innovative marketing team driving customer engagement and revenue growth.