Email Marketing Specialist - Campaign Automation

Placements24; Mossel Bay; Híbrido; ZAR 350.000 - 500.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Training opportunities

Mossel Bay location

Descripción de la vacante

Placements24 is seeking an Email Marketing Specialist for a growing e-commerce business in Mossel Bay, Western Cape. The role focuses on crafting compelling email content, managing subscriber databases, and leveraging automation tools for personalized experiences.

The ideal candidate will drive engagement through segmentation, analytics, and best practices, while collaborating with a marketing team in a hybrid work setup in Mossel Bay.

Formación

• Proven experience as Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms (Mailchimp, HubSpot, Klaviyo).
• Strong copywriting, editing and conversion-driven content creation.
• Understanding of deliverability, segmentation and A/B testing.
• Experience with HTML/CSS for email templates is a plus.

Responsabilidades

• Develop, implement and manage email campaigns including newsletters and automated sequences.
• Segment lists by behavior, demographics and purchase history for personalized content.
• Write engaging copy with clear calls-to-action and brand consistency.
• Design responsive email templates across devices and clients.
• Manage email platform and ensure data accuracy and list hygiene.
• Analyze campaigns with metrics and provide optimization recommendations.
• Perform A/B testing on subject lines, content, send times and design elements.

Descripción del empleo

About the Role

Our client, a growing e-commerce business, is seeking an Email Marketing Specialist to enhance customer engagement and drive sales through sophisticated email campaigns and automation. This role is pivotal in crafting compelling email content, managing subscriber databases, and leveraging marketing automation tools to deliver personalized experiences. The ideal candidate will have a keen understanding of email marketing best practices, segmentation strategies, and performance analytics. This position is based in the beautiful coastal town of Mossel Bay, Western Cape , and operates on a Hybrid model, offering a mix of in-office collaboration and remote work flexibility. Our client is committed to fostering a positive work environment that encourages innovation and professional growth.

Key Responsibilities

Develop, implement, and manage email marketing campaigns, including newsletters, promotional emails, and automated sequences (welcome series, abandoned cart emails, etc.). Segment email lists based on customer behavior, demographics, and purchase history to deliver targeted and personalized content. Write engaging and persuasive copy for email campaigns, ensuring brand consistency and clear calls-to-action. Design visually appealing email templates that are responsive across various devices and email clients. Manage and maintain the email marketing platform (e.g., Mailchimp, HubSpot, Sendinblue), ensuring data accuracy and list hygiene. Monitor and analyze campaign performance metrics (open rates, click-through rates, conversion rates, unsubscribe rates), providing insights and recommendations for optimization. A/B test subject lines, content, send times, and design elements to improve campaign effectiveness. Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM). Collaborate with the marketing team to align email campaigns with broader marketing strategies and product launches. Stay updated on the latest trends and technologies in email marketing and marketing automation.

Requirements

Proven experience as an Email Marketing Specialist or similar role, with a portfolio showcasing successful email campaigns. Proficiency with email marketing platforms and marketing automation tools (e.g., Mailchimp, HubSpot, Klaviyo). Strong copywriting and editing skills, with a knack for creating compelling and conversion-focused content. Understanding of email marketing best practices, deliverability, segmentation, and A/B testing. Experience with HTML and CSS for email template design is a plus. Excellent analytical skills with the ability to interpret data and derive actionable insights. Strong organizational skills and attention to detail. Ability to manage multiple projects and deadlines effectively. A Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

Our client offers a competitive salary and a comprehensive benefits package. Employees enjoy a stimulating work environment in the scenic coastal town of Mossel Bay, Western Cape . The Hybrid work model provides flexibility, and our client is dedicated to supporting employee development through training opportunities. Join a collaborative team and contribute to the success of a growing brand.