Remote E-commerce Social Media & Performance Marketing Manager

Placements24; Benoni; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote

Performance bonus

Career advancement

Competitive salary

Job summary

Placements24 is searching for a data-driven Remote E-commerce Social Media & Performance Marketing Manager to lead our social media strategy and paid acquisition. You will own end-to-end campaigns, optimize budgets, and drive customer growth in a fully remote role.

You will oversee paid social across platforms like Facebook, Instagram, TikTok, and Pinterest, plus search and display. Strong analytics, CRO, and leadership in a remote team are essential for success.

Qualifications

• 5–7 years in performance marketing and social media management, focusing on ecommerce growth.
• Proven track record managing large paid campaigns with significant budgets.
• Strong analytical skills to interpret data and optimize ROI.
• Experience with marketing automation platforms and CRMs is advantageous.

Responsibilities

• Develop and execute integrated social media and performance marketing strategies to drive acquisition, retention, and revenue.
• Manage and optimize paid social campaigns across major platforms to maximize ROAS.
• Oversee additional channels (search, display, affiliate) where applicable.
• Create and curate compelling content aligned with brand messaging and campaigns.
• Analyze performance data to identify trends and opportunities for improvement.
• Monitor budgets, spend, and KPIs; report findings to leadership.
• Conduct A/B tests on creatives, targeting, and landing pages.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.
• Provide regular performance insights and strategic recommendations to senior leadership.

Education

Bachelor's degree in Marketing

Master's degree (advantage)

Tools

Facebook Ads Manager

Google Ads

Google Analytics

Mixpanel

Job description

About the Role Our client, a rapidly expanding e-commerce enterprise, is seeking a highly strategic and data-driven Remote E-commerce Social Media & Performance Marketing Manager. This is a fully remote opportunity for an experienced professional to spearhead our social media strategy and paid acquisition efforts. You will be responsible for developing and executing comprehensive strategies that drive measurable growth in customer acquisition, engagement, and revenue. The role requires a deep understanding of social media platforms, performance marketing channels, and analytical tools. We are looking for an individual who can translate complex data into actionable insights and optimize campaigns for maximum ROI. This position is ideal for a leader who thrives in a remote environment, is adept at managing budgets, and possesses a proven track record of success in e-commerce growth. You will have significant autonomy to shape our digital marketing approach and drive significant business impact.

Key Responsibilities

• Develop and execute integrated social media and performance marketing strategies to drive customer acquisition, retention, and revenue growth for our e-commerce business.
• Manage and optimize paid social media campaigns across platforms like Facebook, Instagram, TikTok, and Pinterest, ensuring optimal ad spend and ROAS.
• Oversee other paid acquisition channels, including search, display, and affiliate marketing, where applicable.
• Create, curate, and manage compelling content for social media channels, aligning with brand messaging and campaign objectives.
• Analyze campaign performance data across all channels, identifying key trends, insights, and opportunities for improvement.
• Manage significant advertising budgets, meticulously tracking spend and performance against KPIs.
• Conduct A/B testing on ad creatives, targeting, landing pages, and audience segments to maximize campaign effectiveness.
• Monitor social media trends, competitor activities, and industry best practices, adapting strategies accordingly.
• Collaborate with cross-functional teams (e.g., creative, merchandising, analytics) to ensure cohesive marketing efforts.
• Provide regular, detailed reports on performance, insights, and strategic recommendations to senior leadership.

Requirements

• Minimum of 5-7 years of experience in performance marketing and social media management, with a strong focus on e-commerce growth.
• Proven track record of successfully managing large-scale paid social media and performance marketing campaigns with significant budgets.
• In-depth knowledge of ad platforms (e.g., Facebook Ads Manager, Google Ads) and analytics tools (e.g., Google Analytics, Mixpanel).
• Strong analytical and quantitative skills with the ability to interpret complex data and make data-driven decisions.
• Excellent understanding of e-commerce funnels, customer journey mapping, and conversion rate optimization (CRO).
• Experience in content creation and strategy for social media platforms.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated ability to lead and collaborate effectively in a remote team environment.
• Bachelor's degree in Marketing, Business Administration, Economics, or a related field is required. Master's degree is a plus.
• Experience with marketing automation platforms and CRM systems is advantageous.

Benefits

• Fully remote position offering ultimate flexibility and work-life balance.
• Highly competitive salary and performance-based bonus structure.
• Significant opportunity for career advancement and leadership within a growing company.
• Work with cutting-edge marketing technologies and tools.
• Collaborative and innovative remote work culture.
• Generous paid time off and company holidays.
• Direct impact on the growth and success of a leading e-commerce brand.