Remote E-commerce Social Media & Campaign Lead

Placements24; South Africa; Remote; ZAR 900,000 - 1,800,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary

Access to marketing tools

Professional development

Job summary

Placements24 is seeking a remote E-commerce Social Media & Campaign Lead to drive online growth, brand presence and sales through strategic social media campaigns. You will conceptualize, develop, and execute campaigns across platforms, manage paid ads, analyze performance, and mentor junior team members in a flexible remote setting.

A strong background in e-commerce, 6+ years in social media marketing, and leadership skills are essential to succeed and deliver measurable results.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business or related field.
• 6+ years in social media marketing with a focus on e-commerce.
• Proven success leading impactful campaigns with measurable results.
• Expertise in social media analytics tools, advertising platforms, and campaign management software.
• Strong understanding of SEO, SEM, and content marketing basics.
• Excellent leadership, communication, and remote-work skills.

Responsibilities

• Develop and implement social media strategies aligned with e-commerce goals.
• Lead planning, execution, and optimization of social campaigns across platforms.
• Create content strategies and oversee visuals and copy to drive engagement.
• Manage paid social budgets to maximize ROI and performance targets.
• Analyze campaign data, generate insights, and report to stakeholders.
• Stay updated on latest social media trends and technologies in e-commerce.
• Collaborate with marketing, sales, and product teams for integrated campaigns.
• Foster community engagement and manage online brand reputation.
• Mentor and guide junior members of the team where applicable.

Skills

Social media strategy

Campaign management

Leadership

Data-driven marketing

SEO/SEM basics

Education

Bachelor's degree in Marketing/Digital Media/Business

Tools

Social media analytics tools

Advertising platforms

Campaign management software

Job description

About the Role

Our client, a rapidly expanding e-commerce enterprise, is seeking an experienced and visionary Remote E-commerce Social Media & Campaign Lead. This strategic role is critical for driving the company's online growth, brand presence, and sales performance through expertly crafted social media campaigns. You will be responsible for conceptualizing, developing, and executing innovative social media strategies that resonate with target audiences and achieve measurable business objectives. This position is a fully remote opportunity, offering significant flexibility and autonomy. The ideal candidate possesses a deep understanding of the e-commerce landscape, a proven ability to lead successful social media campaigns, and a data-driven approach to marketing. Join us to make a substantial impact on our client's digital success from anywhere.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with e-commerce goals and target audience.


• Lead the planning, execution, and optimization of social media campaigns across all relevant platforms.


• Create compelling content strategies and oversee content creation (visuals, copy) that drives engagement and conversions.


• Manage paid social media advertising budgets and campaigns to maximize ROI and achieve performance targets.


• Analyze campaign performance data, generate insights, and report on key metrics to stakeholders.


• Stay abreast of the latest social media trends, platform updates, and emerging technologies in e-commerce.


• Collaborate with cross-functional teams, including marketing, sales, and product, to ensure integrated campaign efforts.


• Foster community engagement and manage online brand reputation.


• Mentor and guide junior members of the social media team (if applicable).

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.


• Minimum of 6 years of progressive experience in social media marketing, with a strong focus on e-commerce.


• Demonstrated success in developing and leading impactful social media campaigns that have driven significant business results.


• Expertise in social media analytics tools, advertising platforms, and campaign management software.


• Strong understanding of SEO, SEM, and content marketing principles as they relate to social media.


• Excellent leadership, communication, and project management skills.


• Ability to work autonomously, manage deadlines, and thrive in a remote work environment.


• Strategic thinker with a data-driven and results-oriented mindset.


• Proven ability to create engaging content and craft compelling brand narratives.


• Experience in team leadership is a plus.

Benefits

• Fully remote position, offering work-life balance and flexibility.


• Highly competitive salary and performance incentives.


• Opportunity to lead social media strategy for a rapidly growing e-commerce business.


• Direct impact on driving sales and brand growth.


• A culture that values innovation, collaboration, and professional development.


• Work with a talented and dedicated team.


• Access to cutting-edge marketing tools and technologies.