Remote E-commerce Performance Marketing Specialist

Placements24; East London; Hybrid; ZAR 1,500,000 - 2,501,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work environment

Health, dental and vision insurance

Professional development opportunities

Job summary

Placements24 is seeking a remote E-commerce Performance Marketing Specialist to drive growth through paid channels. You will plan, execute, and optimize campaigns across Google Ads, Facebook/Instagram, TikTok, and other channels to acquire customers and improve ROI.

The role requires 4+ years in performance marketing within e-commerce, strong analytics, and ability to manage substantial budgets. Fully remote with global collaboration and continuous learning opportunities.

Qualifications

• Bachelor's degree in Marketing, Business or related quantitative field.
• Minimum of 4 years in performance marketing, especially e-commerce.
• Proven track record managing paid social and SEM with large budgets.
• Expertise with Google Ads, Facebook Ads Manager and major platforms.
• Strong data analysis with Google Analytics, Excel, SQL.

Responsibilities

• Plan, execute and optimize campaigns across paid social and SEM.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Optimize campaigns for ROAS, CPA, CTR, and conversions.
• Manage and allocate large advertising budgets to maximize ROI.
• Conduct A/B testing on creatives, landing pages, and bids.
• Analyze data, generate reports, and provide actionable insights.

Skills

Performance marketing

Paid social & SEM

Budget management

Analytics & reporting

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

SQL

Excel

Job description

Our client, a leader in the online retail space, is seeking a results-driven Remote E-commerce Performance Marketing Specialist to join their dynamic team. This fully remote role is crucial for driving measurable growth through paid acquisition channels. The ideal candidate will possess a deep understanding of paid social, search engine marketing (SEM), and other performance-driven advertising strategies within the e-commerce context. You will be responsible for planning, executing, and optimizing campaigns to acquire new customers, increase sales, and achieve target ROI. This position requires a data-oriented individual with a proven ability to manage significant budgets and deliver exceptional campaign performance. Working from home, you will collaborate with a global team to leverage cutting-edge tools and strategies that enhance our client's online presence and revenue. We are looking for a highly motivated professional ready to make a significant impact.

Key Responsibilities

• Develop, implement, and manage paid marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and other relevant channels.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis to inform campaign strategy.
• Optimize campaigns for key performance indicators (KPIs) including ROAS, CPA, CTR, and conversion rates.
• Manage and allocate substantial advertising budgets effectively to maximize ROI.
• A/B test ad creatives, landing pages, targeting parameters, and bidding strategies to continuously improve campaign performance.
• Analyze campaign data, generate detailed reports, and provide actionable insights and recommendations to stakeholders.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals.
• Stay abreast of the latest trends, algorithm changes, and best practices in performance marketing and e-commerce advertising.
• Monitor industry benchmarks and competitor activities to identify new opportunities and threats.
• Utilize attribution modeling to understand the customer journey and optimize spend across channels.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 4 years of experience in performance marketing, specifically within e-commerce.
• Proven track record of successfully managing and optimizing paid social and SEM campaigns with significant budgets.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with proficiency in data analysis and reporting tools (e.g., Google Analytics, Excel, SQL).
• Demonstrated ability to drive measurable business results and achieve performance targets.
• Excellent understanding of e-commerce metrics and customer journey.
• Experience with A/B testing and conversion rate optimization (CRO).
• Strong communication and presentation skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Familiarity with marketing automation and analytics platforms is a plus.

Benefits

• Competitive salary with attractive performance-based bonuses.
• Fully remote work environment, offering ultimate flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for continuous learning and professional development through online courses and industry events.
• A collaborative and data-driven remote team culture.
• Generous paid time off and public holiday allowance.
• Employee discounts on a wide range of products.
• Access to industry-leading performance marketing tools and technologies.
• Supportive remote work infrastructure and resources.
• Regular virtual team check-ins and social activities to foster connection.