E-commerce Performance Marketing Lead

Placements24; Benoni; Hybrid; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Benefits package

Learning & development

Job summary

Placements24 is seeking an E-commerce Performance Marketing Lead to join our remote team. This analytical, results-driven role focuses on driving qualified traffic, maximizing ROAS, and scaling paid channels across SEM, social, display, and affiliate networks.

You will analyze campaigns with Google Analytics and other tools, set ROAS/CPA targets, run A/B tests, and collaborate with content and creative teams to deliver high-performing assets.

Qualifications

• 5+ years of experience in performance marketing, with a strong focus on e-commerce.
• Experience managing and scaling paid acquisition across SEM, Paid Social, Display, and Affiliate.
• Proficiency with Google Ads, Facebook Ads Manager, and other major platforms.

Responsibilities

• Develop and execute performance marketing strategies across paid search, paid social, display, and affiliate channels to drive e-commerce sales and customer acquisition.
• Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, and other networks; set targets (ROAS, CPA, CPL) and monitor performance.
• Conduct in-depth analysis of campaign data, website analytics, and customer behavior to uncover insights and drive decisions.
• Manage performance marketing budget, allocating spend to maximize ROI.
• A/B test ad copy, creative, landing pages, and targeting strategies to improve effectiveness.
• Collaborate with content and creative teams to develop high-performing ad assets and landing pages.
• Stay updated on trends and best practices in performance marketing and e-commerce.
• Prepare and present regular performance reports to senior management.

Skills

Strategic thinking

Analytical

AB testing

Campaign optimization

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leading player in the online retail space, is seeking a highly analytical and results-oriented E-commerce Performance Marketing Lead to join their remote team. This pivotal role is responsible for developing and executing data-driven marketing strategies designed to drive qualified traffic, optimize conversion rates, and maximize return on ad spend (ROAS) for our client's e-commerce business. You will be at the forefront of leveraging paid search, paid social, display advertising, and affiliate marketing to achieve ambitious growth targets. The ideal candidate possesses a deep understanding of performance marketing metrics, advanced analytical capabilities, and a proven track record of success in optimizing campaigns for tangible business outcomes. This is an exceptional opportunity to shape the digital marketing strategy of a prominent e-commerce brand from a remote location, driving significant growth and impact.

Key Responsibilities

Develop and execute comprehensive performance marketing strategies across paid search (SEM), paid social, display, and affiliate channels to drive e-commerce sales and customer acquisition. Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant networks. Set performance targets (ROAS, CPA, CPL) and continuously monitor campaign performance, identifying areas for optimization and implementing data-driven adjustments. Conduct in-depth analysis of campaign data, website analytics, and customer behavior to uncover insights and drive strategic decision-making. Manage the performance marketing budget, ensuring efficient allocation of spend and maximizing ROI. A/B test ad copy, creative, landing pages, and targeting strategies to improve campaign effectiveness. Collaborate with the content and creative teams to develop high-performing ad assets and landing pages. Stay abreast of the latest trends, technologies, and best practices in performance marketing and the e-commerce industry. Manage relationships with advertising platforms and potential partners. Prepare and present regular performance reports and insights to senior management.

Requirements

Minimum of 5 years of experience in performance marketing, with a strong emphasis on e-commerce. Proven track record of successfully managing and scaling paid acquisition campaigns across multiple channels (SEM, Paid Social, Display, Affiliate). Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms. Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and bid management platforms. Deep understanding of key performance marketing metrics and how to optimize for ROAS and CPA. Excellent strategic thinking, problem-solving, and decision-making abilities. Strong communication and presentation skills, with the ability to articulate complex strategies and insights. Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field is required. Ability to work autonomously and manage multiple projects effectively in a remote setting. Experience with A/B testing methodologies and tools.

Benefits

This role offers the significant advantage of remote work, providing flexibility and autonomy. You will receive a highly competitive salary and a comprehensive benefits package. Our client is committed to fostering professional growth through continuous learning, training, and development opportunities. As a remote employee, you will be integrated into a collaborative and supportive virtual team environment. This is a fantastic chance to take on a leadership role in performance marketing and significantly contribute to the success of a leading e-commerce brand from anywhere. Our client values innovation and encourages team members to bring their best ideas forward.