Remote E-commerce Performance Marketing Specialist

Placements24; Upington; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Fully remote work

Performance-based bonus

Global team exposure

Online courses & certifications

Career progression

Job summary

Placements24 is seeking a highly motivated Remote E-commerce Performance Marketing Specialist to drive customer acquisition and maximize ROAS. You will manage paid campaigns across Google Ads, Facebook/Instagram, and other channels, with a data-driven approach and global team collaboration.

The role requires 3+ years in performance marketing within e-commerce, strong analytics, and excellent communication skills. This is a fully remote position offering flexible hours and growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field.
• Minimum of 3 years of experience in performance marketing within the e-commerce sector.
• Proven track record of managing and optimizing paid advertising campaigns with a focus on ROI.
• Strong proficiency in Google Ads, Facebook Ads Manager, and other major platforms.
• Excellent analytical skills and ability to translate data into insights.
• Experience with web analytics tools such as Google Analytics.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms (Google Ads, Facebook/Instagram, etc.).
• Manage campaign budgets to meet ROAS, CPA, CVR targets.
• Conduct keyword research, audience segmentation, and targeting.
• Develop compelling ad copy and creative assets with design/content teams.
• Monitor performance daily and identify trends and optimization opportunities.
• Perform A/B testing on creatives, landing pages, and bidding strategies.
• Analyze website traffic and conversions using Google Analytics to understand behavior.
• Generate regular performance reports with actionable insights for stakeholders.
• Stay up-to-date with trends and best practices in performance marketing and e-commerce advertising.
• Collaborate with cross-functional teams in a remote setting.

Skills

PPC management

Google Ads

Facebook Ads

Analytics

Data-driven

E-commerce metrics

Communication

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Google Analytics

Google Ads Manager

Job description

About the Role

Our client, a fast-growing international e-commerce brand, is seeking a highly motivated and results-driven Remote E-commerce Performance Marketing Specialist . This position is fully remote, offering the flexibility to work from anywhere while contributing to the company's online sales growth. You will be responsible for managing and optimizing paid advertising campaigns across various digital channels, with a primary focus on driving customer acquisition and maximizing return on ad spend (ROAS). The ideal candidate possesses a deep understanding of performance marketing principles, a strong analytical mindset, and a proven ability to execute campaigns that deliver measurable results. This is an exceptional opportunity to join a dynamic, globally-minded team and advance your career in a leading e-commerce environment, all from the convenience of your home office.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads (Search, Shopping, Display), Facebook/Instagram Ads, and other relevant channels.


• Manage campaign budgets effectively, ensuring efficient allocation of spend to achieve performance targets (ROAS, CPA, CVR).


• Conduct keyword research, audience segmentation, and targeting to maximize campaign reach and relevance.


• Develop compelling ad copy and creative assets, working closely with design and content teams.


• Monitor campaign performance daily, analyzing key metrics and identifying trends and opportunities for improvement.


• Perform A/B testing on ad creatives, landing pages, and bidding strategies to continuously optimize results.


• Analyze website traffic and conversion data using Google Analytics and other tools to understand customer behavior and campaign effectiveness.


• Generate regular performance reports, providing clear insights and actionable recommendations to stakeholders.


• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and e-commerce advertising.


• Collaborate effectively with cross-functional teams in a remote setting.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.


• Minimum of 3 years of experience in performance marketing, specifically within the e-commerce sector.


• Proven track record of managing and optimizing paid advertising campaigns (PPC, Social Media Ads) with a focus on ROI.


• Strong proficiency in Google Ads, Facebook Ads Manager, and other major advertising platforms.


• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.


• Experience with web analytics tools such as Google Analytics.


• Strong understanding of e-commerce metrics and conversion funnels.


• Excellent communication and collaboration skills, essential for success in a remote work environment.


• Highly organized, self-motivated, and able to manage multiple projects and deadlines independently.


• A passion for digital marketing and a drive to achieve exceptional results.

Benefits

• This is a fully remote position, offering significant flexibility and the ability to work from anywhere.


• Our client provides a competitive salary and bonus structure tied to performance, recognizing your contribution to revenue growth.


• You will be part of a dynamic and supportive international team, gaining exposure to global e-commerce strategies.


• Opportunities for professional development, including online courses and certifications, are readily available.


• We foster a culture of continuous learning and encourage innovation.


• The role offers excellent opportunities for career progression within a rapidly expanding e-commerce company.


• Enjoy the benefits of working remotely while making a substantial impact.