E-commerce Performance Marketing Specialist

Placements24; Vereeniging; Hybrid; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Bonuses

Professional development

Collaborative team

Job summary

Placements24 is seeking an E-commerce Performance Marketing Specialist to optimize paid media campaigns across Google Ads, Facebook/Instagram, and affiliates. You will analyze performance metrics, run A/B tests, and provide actionable insights to drive traffic, conversions, and revenue for our online platforms.

The role offers fully remote work with opportunities for professional growth and competitive bonuses based on performance.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 3 years of experience in performance marketing, with a focus on e-commerce.
• Proven experience managing paid campaigns on Google Ads and social platforms.
• Strong understanding of e-commerce metrics and KPIs.
• Experience with Google Analytics and CRO/A/B testing.

Responsibilities

• Develop and manage paid campaigns across Google Ads, Facebook/Instagram, and other platforms.
• Monitor and optimize performance focusing on CPA, ROAS, CTR, and conversions.
• Conduct keyword research, audience segmentation, and A/B testing.
• Analyze data and provide actionable optimization recommendations.
• Manage affiliate marketing and recruit new affiliates.
• Collaborate with content and creative teams on ad copy and visuals.
• Stay updated on performance marketing trends and best practices.
• Prepare regular performance reports for management and maximize ROI.

Skills

Analytical thinking

Campaign optimization

Data analysis

Independent work

Education

Bachelor's degree in Marketing/Business/Economics or related field

Tools

Google Analytics

Affiliate marketing platforms

Job description

About the Role

Our client, a rapidly growing online retailer, is seeking a highly analytical and results-driven E-commerce Performance Marketing Specialist to join their team. This role will focus on optimizing digital advertising campaigns to drive traffic, conversions, and revenue for their e-commerce platforms. You will be responsible for managing and executing paid media strategies across various channels, including Google Ads, social media advertising, and affiliate marketing. The ideal candidate possesses a deep understanding of performance marketing metrics, a knack for data analysis, and a passion for continuous optimization. This position offers the flexibility of remote work, allowing you to contribute to a dynamic e-commerce business from anywhere. We are looking for a proactive individual who can leverage data to make informed decisions and maximize marketing ROI.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Monitor and optimize campaign performance daily, focusing on key metrics such as CPA, ROAS, CTR, and conversion rates.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign effectiveness.
• Analyze campaign data and provide actionable insights and recommendations for optimization.
• Manage the affiliate marketing program, including recruitment of new affiliates and performance tracking.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce advertising.
• Prepare regular performance reports for management, highlighting key achievements and areas for improvement.
• Manage advertising budgets effectively to achieve campaign goals and maximize ROI.Identify new opportunities for growth and customer acquisition through paid channels.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 3 years of experience in performance marketing, with a focus on e-commerce.
• Proven experience managing successful paid advertising campaigns on Google Ads and social media platforms.
• Strong understanding of e-commerce metrics and KPIs.
• Proficiency in Google Analytics and other web analytics tools.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent analytical skills and the ability to interpret complex data.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote environment.
• Experience with affiliate marketing platforms is a plus.

Benefits

• Fully remote work opportunity, offering significant flexibility.
• Competitive salary and performance-based bonuses.
• Opportunity to work with a growing and dynamic e-commerce company.
• Continuous learning and professional development in the digital marketing space.
• Be part of a collaborative and results-oriented team.
• Direct impact on the company's revenue and growth.