Remote E-commerce Performance Marketing Lead

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work arrangement

Performance-based bonuses

Lead and shape performance marketing

Access to marketing tools and tech

Professional development budget

Home office setup allowance

Collaborative remote culture

Job summary

Placements24 is seeking a Remote E-commerce Performance Marketing Lead to drive growth across paid search, social, display, and affiliate channels. You will manage large budgets, optimize campaigns for ROAS, and collaborate with creative and content teams in a remote-first environment.

The ideal candidate brings 5–7 years of e-commerce paid media experience, strong analytics, and leadership capabilities to shape the performance marketing function at a growing e-commerce brand.

Qualifications

• Bachelor’s degree in a quantitative field (Marketing/Business/Statistics).
• 5–7 years in e-commerce performance marketing with a focus on paid media.
• Proven track record managing large ad budgets and achieving ROAS growth.
• Expertise with Google Ads, Facebook Ads Manager, and other major paid media platforms.
• Strong analytics skills with web analytics tools and bid-management platforms.
• Experience with affiliate marketing is a plus.
• Ability to work independently in a remote environment.
• Excellent communication and reporting skills.

Responsibilities

• Develop and execute performance marketing strategies across paid search, paid social, display, and affiliate channels.
• Manage and optimize large advertising budgets to hit ROAS and CAC goals.
• Conduct keyword research, audience segmentation, and campaign setup for maximum effectiveness.
• Monitor, analyze, and report performance with actionable insights.
• Collaborate with content and creative teams to develop compelling ad copy and assets.
• Oversee tracking and attribution models to measure effectiveness.
• Identify and test new channels and technologies for growth.
• Stay updated on trends and best practices in performance marketing.
• Lead and mentor junior team members as the company scales.

Skills

Paid media

Google Ads

Facebook Ads Manager

Analytics

Attribution modeling

Budget management

Remote work

Team leadership

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Analytics

Bid management platforms

Affiliate marketing platforms

Job description

About the Role

Our client, a dynamic and fast-growing e-commerce business, is seeking an experienced Remote E-commerce Performance Marketing Lead to drive significant growth and maximize return on ad spend (ROAS). This is a fully remote position, allowing you to work from anywhere in South Africa. You will be responsible for developing, implementing, and managing data-driven paid media strategies across various channels including Google Ads, social media advertising, and affiliate marketing. The ideal candidate possesses a deep understanding of performance marketing principles, a passion for testing and optimization, and a proven ability to achieve ambitious growth targets. You will play a critical role in shaping our client's customer acquisition efforts and driving profitable sales. If you are a strategic thinker, an analytical powerhouse, and a hands‑on executor with a flair for optimizing campaigns for maximum impact, this is the perfect opportunity to lead performance marketing in a remote‑first environment.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid search (PPC), paid social, display advertising, and affiliate channels.
• Manage and optimize large advertising budgets to achieve target ROAS and customer acquisition cost (CAC) goals.
• Conduct in-depth keyword research, audience segmentation, and campaign setup for maximum effectiveness.
• Continuously monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Collaborate with content and creative teams to develop compelling ad copy and creative assets.
• Oversee the setup and management of tracking and attribution models to accurately measure campaign effectiveness.
• Identify and test new channels, strategies, and technologies to drive incremental growth.
• Stay abreast of the latest trends and best practices in performance marketing and the e-commerce industry.
• Lead and mentor junior members of the performance marketing team as the company scales.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Minimum of 5-7 years of progressive experience in e-commerce performance marketing, with a strong focus on paid media.
• Proven track record of successfully managing significant advertising budgets and achieving measurable growth targets (ROAS, CPA).
• Expertise in Google Ads, Facebook Ads Manager, and other major paid media platforms.
• Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics) and bid management platforms.
• Experience with affiliate marketing platforms and strategies is a plus.
• Excellent understanding of attribution models and tracking methodologies.
• Ability to work independently, manage multiple projects, and thrive in a remote work environment.
• Strong communication and reporting skills.

Benefits

• Fully remote work arrangement, offering unparalleled flexibility.
• Highly competitive salary and performance-based bonuses.
• Opportunity to lead and shape the performance marketing function for a growing e-commerce brand.
• Access to cutting-edge marketing technology and tools.
• Generous professional development and training budget.
• Allowance for home office setup and maintenance.
• Collaborative and results-oriented remote team culture.