E-commerce Performance Marketer

Placements24; Soweto; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Remote work flexibility

Health benefits

Professional development opportunities

Access to marketing tools and training

Autonomy and impact on growth

Job summary

Placements24 is seeking an experienced E-commerce Performance Marketer to lead paid campaigns remotely from South Africa. You will drive traffic, optimize ROAS, and improve conversions through data-driven strategies and rigorous testing.

The role requires 4+ years in e-commerce performance marketing, strong analytics skills, and proficiency with Google Ads, Meta Ads Manager, and Google Analytics. Join a results‑driven team focused on scalable online growth.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related quantitative field.
• Minimum of 4 years in e-commerce performance marketing and paid media management.
• Proven track record managing and optimizing paid advertising campaigns with significant budgets.
• In‑depth knowledge of Google Ads, Meta Ads Manager, and other major advertising platforms.
• Strong proficiency in web analytics tools, particularly Google Analytics.
• Experience with A/B testing tools and methodologies.
• Excellent analytical, problem‑solving, and data interpretation skills.
• Strong understanding of e‑commerce metrics and customer journey.
• Excellent written and verbal communication skills in English.
• Ability to work independently, manage time effectively, and meet deadlines remotely.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, Meta Ads, and other channels.
• Optimize campaigns for ROAS, CPA, CPC, CTR, and conversions.
• Conduct keyword research, audience segmentation, and bid management.
• Analyze performance data using Google Analytics and other tools to identify trends.
• A/B test ad creatives, landing pages, and targeting strategies.
• Manage advertising budgets to align spend with targets.
• Stay up-to-date with trends and best practices in performance marketing and e‑commerce ads.
• Collaborate with content and creative teams on ad copy and visuals.
• Provide regular reports on performance, insights, and recommendations to stakeholders.
• Monitor competitor activity and market trends for opportunities.

Skills

Paid media management

Analytical mindset

Budget management

Campaign optimization

Data-driven decisions

English communication

Education

Bachelor's degree in Marketing/Business/Economics or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

About the Role

Our client is seeking a data-driven and results-oriented E-commerce Performance Marketer to join their dynamic team, with the flexibility to work remotely. This role is pivotal in optimizing online advertising campaigns, driving traffic, and maximizing conversion rates to achieve ambitious sales targets. The ideal candidate will have a strong analytical mindset, extensive experience with paid digital channels, and a passion for continuously improving campaign performance. You will be responsible for managing budgets, analyzing data, and implementing strategies that deliver a strong return on investment. This is an exciting opportunity for a performance marketing expert to make a significant impact on our client's e-commerce growth from a remote location.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across multiple platforms, including Google Ads (Search, Display, Shopping), Meta Ads (Facebook, Instagram), and other relevant channels.
• Optimize campaigns for key performance indicators (KPIs) such as ROAS, CPA, CPC, CTR, and conversion rates.
• Conduct thorough keyword research, audience segmentation, and bid management to maximize campaign efficiency and effectiveness.
• Analyze campaign performance data using tools like Google Analytics, Meta Business Suite, and other analytics platforms to identify trends and insights.
• A/B test ad creatives, landing pages, and targeting strategies to continuously improve campaign results.
• Manage advertising budgets effectively, ensuring spend is aligned with performance targets and overall marketing objectives.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and e-commerce advertising.
• Collaborate with content and creative teams to develop high-performing ad copy and visuals.
• Provide regular reports on campaign performance, insights, and recommendations to stakeholders.
• Monitor competitor activities and market trends to identify new opportunities for optimization and growth.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 4 years of hands‑on experience in e-commerce performance marketing and paid media management.
• Proven track record of successfully managing and optimizing paid advertising campaigns with significant budgets.
• In‑depth knowledge of Google Ads, Meta Ads Manager, and other major advertising platforms.
• Strong proficiency in web analytics tools, particularly Google Analytics.
• Experience with A/B testing tools and methodologies.
• Excellent analytical, problem‑solving, and data interpretation skills.
• Strong understanding of e-commerce metrics and customer journey.
• Excellent written and verbal communication skills in English.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.

Benefits

• Competitive salary package for a remote position.
• Comprehensive health and wellness benefits.
• Flexible remote work arrangement.
• Opportunities for professional development, training, and certifications.
• Access to industry‑leading performance marketing tools and platforms.
• Collaborative and results‑focused work environment.
• Significant autonomy and impact on driving e-commerce growth.