Remote Performance Marketing Specialist

Placements24; George; Hybrid; ZAR 450,000 - 600,000; Full time

Job description

About the Role

Our client, a forward-thinking digital agency with a global reach, is actively seeking a talented and results-oriented Remote Performance Marketing Specialist to join their entirely remote team. This position is crucial for driving measurable growth through data-driven advertising campaigns. You will be responsible for the planning, execution, and optimization of paid media campaigns across various digital platforms, including search engines, social media, and display networks. The ideal candidate thrives in a remote-first environment, demonstrating exceptional autonomy, strong analytical skills, and a proactive approach to problem-solving. You will work with a diverse range of clients, helping them achieve their marketing objectives and maximize their return on investment. This role offers the unique advantage of working from anywhere, collaborating virtually with a high-performing team, and contributing to impactful campaigns for leading brands. We are committed to fostering a supportive and collaborative remote culture.

Key Responsibilities

• Develop, implement, and manage paid advertising strategies across Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Conduct keyword research, audience segmentation, and A/B testing to optimize campaign performance.
• Monitor campaign budgets, track key performance indicators (KPIs), and analyze data to identify trends and insights.
• Generate regular performance reports and present findings and recommendations to stakeholders.
• Collaborate with content creators and designers to develop compelling ad creatives and landing pages.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing.
• Continuously test and iterate on campaign elements to improve conversion rates and ROI.
• Manage multiple campaigns simultaneously in a fast-paced, remote setting.

Requirements

• Bachelor's degree in Marketing, Advertising, Statistics, or a related field, or equivalent practical experience.
• Proven track record of managing successful paid advertising campaigns (minimum 3 years of experience).
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with proficiency in tools like Google Analytics, Data Studio, and Excel.
• Excellent understanding of conversion rate optimization (CRO) principles.
• Ability to work independently, manage time effectively, and meet deadlines in a remote work environment.
• Strong communication and collaboration skills for virtual teamwork.
• Experience with programmatic advertising and other advanced digital marketing channels is a plus.

Benefits

• Fully remote work opportunity.
• Competitive salary and performance-based bonuses.
• Generous paid time off and company holidays.
• Opportunities for continuous learning and professional development.
• Collaborative and supportive virtual team environment.
• Access to the latest marketing tools and technologies.