Performance Marketing Manager (Remote)

Placements24; Randburg; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote work

Performance bonuses

Health insurance

Paid time off

Learning & development

Career advancement

Job summary

Placements24 is seeking a highly analytical Performance Marketing Manager to lead paid campaigns across SEM, paid social, display, and affiliate channels for a fast-growing e-commerce business. This fully remote role requires 5+ years of experience, budget ownership, and strong ROI delivery, with collaboration across marketing, sales, and product teams to optimize acquisition and revenue.

The ideal candidate is data-driven, proficient with Google Ads, Meta Ads Manager, GA/Adobe Analytics, and

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
• Minimum of 5 years of experience in performance marketing with emphasis on paid acquisition channels.
• Experience managing substantial advertising budgets and achieving measurable ROI.
• Proficiency with Google Ads, Facebook Ads Manager, and other major paid social platforms.
• Experience with analytics tools such as Google Analytics or Adobe Analytics.
• Certifications from Google, Meta, or similar are desirable.
• Ability to work independently in a remote environment.

Responsibilities

• Develop data-driven performance marketing strategies across channels (Google Ads, Facebook/Instagram, LinkedIn, affiliate networks).
• Manage and optimize paid advertising campaigns including budget allocation and bid management.
• Conduct keyword research, audience analysis, and competitive intelligence.
• Monitor campaign performance and analyze CPA, ROAS, CTR, and conversions.
• Implement A/B testing on ads and landing pages.
• Collaborate with creatives on ad copy and landing page experiences.
• Analyze website data to understand user behavior and campaign impact.
• Provide regular performance reports and optimization recommendations to senior management.
• Stay current with trends and best practices in performance marketing.
• Manage relationships with ad platforms and external agencies.

Skills

Analytical thinking

Independent work

Communication

Education

Bachelor's degree in Marketing/Business/Economics/Statistics

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is searching for a highly analytical and results-oriented Performance Marketing Manager to join their fully remote team. This pivotal role is responsible for planning, executing, and optimizing paid digital marketing campaigns across various channels to drive customer acquisition, revenue growth, and achieve key performance indicators (KPIs). The ideal candidate possesses a deep understanding of paid search (SEM), paid social, display advertising, and affiliate marketing, with a proven track record of managing substantial budgets and delivering strong ROI. As a remote employee, you will collaborate closely with marketing, sales, and product teams to ensure campaign alignment and continuous optimization. This is an exceptional opportunity to lead performance marketing efforts for a dynamic e-commerce business from your home office, driving tangible business outcomes.

Key Responsibilities

• Develop and execute data-driven performance marketing strategies across channels such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and affiliate networks.
• Manage and optimize paid advertising campaigns, including budget allocation, bid management, targeting, and creative testing.
• Conduct thorough keyword research, audience analysis, and competitive intelligence to inform campaign development.
• Monitor campaign performance daily, analyzing key metrics (e.g., CPA, ROAS, CTR, conversion rates) to identify trends and opportunities.
• Implement A/B testing on ad copy, landing pages, and targeting strategies to maximize campaign effectiveness.
• Collaborate with creative teams to develop compelling ad creatives and landing page experiences.
• Analyze website data using tools like Google Analytics to understand user behavior and campaign impact.
• Provide regular reports on campaign performance, insights, and recommendations for optimization to senior management.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing.
• Manage relationships with ad platforms and external agencies/partners as needed.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
• Minimum of 5 years of experience in performance marketing, with a strong emphasis on paid acquisition channels.
• Demonstrable experience in managing significant advertising budgets and achieving measurable ROI.
• Expertise in Google Ads, Facebook Ads Manager, and other major paid social platforms.
• Proficiency with analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong analytical and quantitative skills with the ability to interpret complex data sets.
• Excellent understanding of SEM, SEO principles, and conversion rate optimization (CRO).
• Superior written and verbal communication skills.
• Ability to work independently and manage multiple projects effectively in a remote environment.
• Experience with affiliate marketing and programmatic advertising is a plus.
• Certifications from Google, Meta, or other relevant platforms are highly desirable.

Benefits

• Fully remote work arrangement, offering flexibility and work-life balance.
• Highly competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday leave.
• Opportunities for continuous learning and professional development in the digital marketing space.
• Be part of a forward-thinking and innovative e-commerce company.
• Direct impact on revenue generation and business growth.
• Collaborative and supportive virtual team culture.
• Access to cutting-edge marketing technology and tools.
• Potential for career advancement into senior leadership positions.