Remote E-commerce Performance Marketer

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work flexibility

Competitive salary and incentives

Professional development resources

Data-driven team environment

Job summary

Placements24 in South Africa is seeking a results-driven Remote E-commerce Performance Marketer to design, manage, and optimize paid campaigns across Google Ads, Facebook/Instagram, and programmatic channels. You will leverage analytics to improve CPA, ROAS, and conversions, conduct keyword research, A/B tests, and collaborate with content teams.

A 3–5 year track record in e-commerce performance marketing and a Bachelor's degree are expected, with remote work flexibility.

Qualifications

• 3–5 years of experience in performance marketing, specifically focused on e-commerce.
• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Proven experience managing paid search (SEM), paid social, and programmatic advertising campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Experience with conversion rate optimization (CRO) techniques and A/B testing.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook/Instagram Ads, and other relevant channels.
• Continuously monitor campaign performance, analyze data, and identify trends to optimize bids, targeting, ad copy, and landing pages for maximum ROI.
• Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategies.
• Manage and allocate advertising budgets effectively across different campaigns and platforms.
• A/B test ad creatives, landing pages, and targeting parameters to improve conversion rates and campaign efficiency.
• Collaborate with the content and design teams to create compelling ad copy and visuals.
• Track and report on key performance metrics (e.g., CPA, ROAS, CTR, Conversion Rate) to stakeholders.
• Stay abreast of the latest trends and best practices in digital performance marketing and e-commerce.
• Identify new growth opportunities and test innovative strategies to expand reach and customer acquisition.
• Utilize analytics tools (e.g., Google Analytics) to measure campaign effectiveness and provide actionable insights.

Skills

Performance marketing

Digital advertising platforms

Analytical skills

Remote work

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Programmatic advertising

Job description

About the Role

Our client, a leading online retailer, is seeking a highly analytical and results-driven Remote E-commerce Performance Marketer to join their expanding digital team. This is a fully remote opportunity, allowing you to work from any location. The successful candidate will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels to drive qualified traffic, conversions, and revenue for the company's e-commerce platforms. You will leverage data analytics, market insights, and a deep understanding of digital advertising platforms to maximize ROI and achieve key performance indicators. This role requires a strategic thinker with a hands-on approach and a proven track record of success in performance marketing within the e-commerce sector. Join a forward-thinking company and play a pivotal role in shaping its online growth strategies from anywhere.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads (Search, Shopping, Display), Facebook/Instagram Ads, and other relevant channels.
• Continuously monitor campaign performance, analyze data, and identify trends to optimize bids, targeting, ad copy, and landing pages for maximum ROI.
• Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategies.
• Manage and allocate advertising budgets effectively across different campaigns and platforms.
• A/B test ad creatives, landing pages, and targeting parameters to improve conversion rates and campaign efficiency.
• Collaborate with the content and design teams to create compelling ad copy and visuals.
• Track and report on key performance metrics (e.g., CPA, ROAS, CTR, Conversion Rate) to stakeholders.
• Stay abreast of the latest trends and best practices in digital performance marketing and e-commerce.
• Identify new growth opportunities and test innovative strategies to expand reach and customer acquisition.
• Utilize analytics tools (e.g., Google Analytics) to measure campaign effectiveness and provide actionable insights.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 3-5 years of experience in performance marketing, specifically focused on e-commerce.
• Proven experience managing paid search (SEM), paid social, and programmatic advertising campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Proficiency in using web analytics tools like Google Analytics.
• Experience with conversion rate optimization (CRO) techniques and A/B testing.
• Excellent understanding of the e-commerce customer journey and online sales funnel.
• Strong communication and reporting skills, comfortable working independently in a remote setting.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Benefits

• This position offers the full flexibility of remote work.
• Our client provides a competitive salary and performance-based incentives.
• You will have access to professional development resources, enabling you to stay at the forefront of digital marketing.
• Join a collaborative and innovative team that values data-driven results and continuous improvement.
• Make a significant impact on the online revenue and growth of a successful e-commerce business.