Remote E-commerce Digital Marketing & Campaign Manager

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Retirement planning options

Home office stipend

Flexible work schedule

Ample paid time off

Job summary

Placements24 is seeking a remote E-commerce Digital Marketing & Campaign Manager to develop, execute, and optimize integrated campaigns across channels to drive customer acquisition, engagement, and sales from a home office. Data-driven decisions will shape strategy and deliver measurable results.

You will plan and manage campaigns on Google Ads, Facebook/Instagram, and marketing automation tools; create compelling content; analyze performance and report findings; and adjust tactics.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in digital marketing with focus on e-commerce campaigns.
• Proven track record with integrated campaigns and measurable results.
• Experience with Google Ads, Facebook Ads Manager, and marketing automation.
• Strong analytical skills using web analytics tools like Google Analytics.

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, email, social, and affiliate marketing to drive traffic and conversions.
• Plan, manage, and optimize digital advertising campaigns across Google Ads, Facebook Ads, Instagram Ads to achieve KPIs/ROAS.
• Create and manage marketing content including ad copy, newsletters, landing pages, and social updates.
• Analyze campaign performance data, generate reports, and provide actionable insights.
• Collaborate with product, design, and sales to align marketing initiatives with business goals.
• Manage the marketing budget and allocate resources effectively.
• Stay up-to-date with digital marketing trends in e-commerce.
• Conduct market research and competitor analysis to identify opportunities.
• Manage relationships with external partners and agencies.

Skills

Digital marketing

E-commerce campaigns

SEO

SEM

Email marketing

Social media marketing

Content marketing

Analytics (GA)

Project management

Remote work

CRM systems

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

Marketing automation tools

CRM systems

Job description

About the Role

Our client, a rapidly expanding e-commerce business, is seeking a dedicated and innovative Remote E-commerce Digital Marketing & Campaign Manager. This role is crucial for developing, executing, and optimizing integrated digital marketing campaigns across various channels to drive customer acquisition, engagement, and sales. As a remote team member, you will have the autonomy to strategize and implement campaigns that align with our client's growth objectives. We are looking for a candidate with a strong understanding of the digital marketing ecosystem, a proven ability to manage campaigns from conception to completion, and a passion for data-driven decision-making. This is an excellent opportunity to contribute to a dynamic online retail environment from the comfort of your own home.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, email marketing, social media marketing, and affiliate marketing, to drive traffic and conversions for the e-commerce platform.
• Plan, manage, and optimize digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads) to achieve specific KPIs and ROAS targets.
• Create and manage compelling marketing content, including ad copy, email newsletters, landing pages, and social media updates.
• Analyze campaign performance data, generate detailed reports, and provide actionable insights and recommendations for continuous improvement.
• Collaborate with cross-functional teams, including product, design, and sales, to ensure marketing initiatives are aligned with business goals.
• Manage the marketing budget effectively, ensuring optimal allocation of resources across different channels.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the e-commerce sector.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of the curve.
• Manage and nurture relationships with external partners and agencies as needed.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant focus on e-commerce campaign management.
• Proven track record of successfully developing and executing integrated digital marketing campaigns that have driven measurable results.
• In-depth knowledge of various digital marketing channels, including SEO, SEM, email marketing, social media marketing, and content marketing.
• Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager) and marketing automation tools.
• Strong analytical skills with experience in using web analytics tools (e.g., Google Analytics) to track performance and derive insights.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Strong written and verbal communication skills.
• Self-motivated, proactive, and able to work independently in a remote environment.
• Experience with CRM systems is a plus.

Benefits

This is a fully remote position offering unparalleled flexibility. Our client provides a competitive salary, commensurate with experience. You will have access to a comprehensive benefits package, including health insurance and retirement planning options. We offer a generous budget for professional development, including online courses, workshops, and conferences. Enjoy a flexible work schedule and ample paid time off. A home office stipend is provided to ensure a productive and comfortable remote work environment. Join a collaborative and innovative team that is passionate about e-commerce growth.