Performance Marketing Specialist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Performance-based bonuses

Online courses and virtual workshops

Generous annual leave

Job summary

Placements24 is seeking a data-driven Performance Marketing Specialist to join our marketing team remotely. You will plan, execute, and optimize paid campaigns across Google Ads and social platforms, driving ROAS and KPI achievement while analyzing data for continuous improvement.

The ideal candidate has 2–4 years in performance marketing, proficiency with Google Ads and Facebook Ads Manager, and strong analytical skills. This fully remote role offers flexible schedules and growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 2-4 years of hands-on experience in performance marketing, paid social, and SEM.
• Proven experience managing significant advertising budgets and achieving ROI targets.
• Proficiency in Google Ads, Facebook Ads Manager, and other major ad platforms.
• Strong analytical skills with the ability to interpret complex data sets.
• Experience with web analytics tools such as Google Analytics.
• Excellent understanding of A/B testing methodologies and CRO.
• Strong communication and collaboration skills, essential for remote work.
• Ability to work independently and manage multiple projects effectively.
• Experience with bidding strategies and campaign automation tools is a plus.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, social media (Facebook, Instagram, LinkedIn), and other platforms.
• Monitor campaign performance daily, optimizing bids, budgets, targeting, and creative to achieve KPIs.
• Conduct keyword research and audience analysis for campaign development.
• Analyze campaign data and generate regular reports on performance, insights, and recommendations.
• A/B test ad copy, landing pages, and targeting strategies to improve conversion rates.
• Manage and allocate marketing budgets effectively to maximize ROAS.
• Stay updated with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with the content and design teams to ensure effective ad creative and landing page experiences.
• Identify new growth opportunities through emerging channels and tactics.
• Ensure all campaigns comply with platform policies and best practices.

Education

Bachelor's degree

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Campaign automation tools

Job description

About the Role

Our client is seeking a data-driven and analytical Performance Marketing Specialist to join their innovative marketing team, working remotely. This role will focus on planning, executing, and optimizing paid advertising campaigns across various digital channels, including Google Ads, social media platforms, and other relevant networks. The ideal candidate will have a deep understanding of performance metrics, a passion for driving measurable results, and the ability to leverage data to continuously improve campaign effectiveness. You will be instrumental in maximizing return on ad spend (ROAS) and achieving key marketing objectives. This is a fantastic opportunity for a results-oriented marketer to contribute significantly to a growing company from a remote location. We are looking for someone who thrives in a fast-paced environment and is adept at navigating the complexities of online advertising.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, social media (Facebook, Instagram, LinkedIn), and other platforms.
• Monitor campaign performance daily, optimizing bids, budgets, targeting, and creative to achieve KPIs.
• Conduct keyword research and audience analysis for campaign development.
• Analyze campaign data and generate regular reports on performance, insights, and recommendations.
• A/B test ad copy, landing pages, and targeting strategies to improve conversion rates.
• Manage and allocate marketing budgets effectively to maximize ROAS.
• Stay updated with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with the content and design teams to ensure effective ad creative and landing page experiences.
• Identify new growth opportunities through emerging channels and tactics.
• Ensure all campaigns comply with platform policies and best practices.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 2-4 years of hands-on experience in performance marketing, paid social, and SEM.
• Proven experience managing significant advertising budgets and achieving ROI targets.
• Proficiency in Google Ads, Facebook Ads Manager, and other major ad platforms.
• Strong analytical skills with the ability to interpret complex data sets.
• Experience with web analytics tools such as Google Analytics.
• Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Strong communication and collaboration skills, essential for remote work.
• Ability to work independently and manage multiple projects effectively.
• Experience with bidding strategies and campaign automation tools is a plus.

Benefits

• Our client offers a competitive remote salary and a comprehensive benefits package, including medical aid, a retirement fund, and performance-based bonuses.
• This fully remote role offers the flexibility to work from anywhere.
• Our client is committed to employee development, providing access to online courses, industry certifications, and virtual workshops.
• Employees receive a generous annual leave allowance and the flexibility to manage their own schedule within reasonable work hours.
• Our client fosters a collaborative and supportive virtual work environment, encouraging innovation and continuous learning.
• Regular virtual team meetings and social events help maintain team cohesion.
• Performance incentives are aligned with campaign success and company growth.
• This position is ideal for a self-motivated individual seeking a rewarding career in digital marketing without geographical constraints.