Performance Marketing Lead

Placements24; Soweto; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Performance-based bonuses

Remote work

Health, dental, and vision insurance

Retirement savings plan

Learning opportunities

Job summary

Placements24 is seeking a Performance Marketing Lead to drive customer acquisition and revenue growth across paid channels in a fully remote team. You will own strategy, budgets, and optimization, delivering measurable ROAS, CPA, and LTV improvements while collaborating with analytics and creative teams.

The ideal candidate has 7+ years in performance marketing, deep expertise with Google Ads, Facebook and LinkedIn, and strong analytics, attribution modeling, and remote collaboration skills to

Qualifications

• Bachelor's degree in Marketing or related quantitative field.
• Minimum 7 years of progressive performance marketing experience with paid channels.
• Proven track record managing large advertising budgets and delivering measurable outcomes.
• Experience with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major platforms.
• Strong analytics and attribution modeling skills.
• Familiarity with e-commerce metrics and customer journey optimization.

Responsibilities

• Develop and manage performance marketing strategies across paid search, paid social, display, affiliate, and other channels.
• Manage and optimize large advertising budgets daily to achieve KPIs (CPA, ROAS, LTV, ROI).
• Conduct deep-dive analyses of campaigns, user behavior, and market trends to identify growth opportunities.
• Lead A/B testing for creatives, targeting, landing pages, and bidding strategies to improve effectiveness.
• Collaborate with marketing, analytics, and creative teams for seamless execution and strategic alignment.

Skills

Performance marketing

Paid acquisition

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Web analytics

Attribution modeling

E-commerce metrics

Remote collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a fast-growing online retailer, is seeking an experienced and results-oriented Performance Marketing Lead to join their fully remote team. This is a critical role responsible for driving customer acquisition, revenue growth, and optimizing marketing spend across all paid digital channels. You will be instrumental in developing and executing innovative performance marketing strategies, managing substantial budgets, and leveraging data to achieve aggressive growth targets. The ideal candidate will possess deep expertise in paid search, paid social, and other performance-driven platforms, along with a strong analytical mindset and a proven ability to manage complex campaigns. As a remote-first company, excellent communication and self-management skills are essential. This is an unparalleled opportunity to lead the performance marketing function and make a significant impact from anywhere.

Key Responsibilities

Develop, implement, and manage comprehensive performance marketing strategies across paid search, paid social, display, affiliate, and other performance channels. Manage and optimize significant advertising budgets daily to ensure efficient spend and achieve key performance indicators (KPIs) such as CPA, ROAS, LTV, and ROI. Conduct deep-dive analysis into campaign performance, user behavior, and market trends to identify growth opportunities and areas for optimization. Lead A/B testing initiatives for ad creatives, targeting, landing pages, and bidding strategies to continuously improve campaign effectiveness. Collaborate closely with marketing, analytics, and creative teams to ensure seamless execution and alignment of marketing efforts. Stay current with the latest trends, tools, and best practices in the performance marketing landscape. Provide regular reports and actionable insights to senior leadership on campaign performance and strategic recommendations. Mentor and guide junior performance marketing specialists within the team. Contribute to the overall marketing strategy and planning process.

Requirements

Bachelor's degree in Marketing, Economics, Statistics, Business, or a related quantitative field. Minimum of 7 years of progressive experience in performance marketing, with a strong focus on paid acquisition channels. Demonstrated success in managing large advertising budgets and delivering measurable business outcomes. Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major ad platforms. Advanced proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics) and attribution modeling. Strong understanding of e-commerce metrics and online customer journey optimization. Exceptional analytical, strategic thinking, and problem-solving skills. Excellent communication and collaboration skills, vital for a remote team environment. Proven ability to work independently, manage priorities, and drive results in a remote setting.

Benefits

This fully remote position offers a highly competitive salary, commensurate with experience and expertise, along with performance-based bonuses and regular salary reviews. Our client provides a comprehensive benefits package, including health, dental, and vision insurance, as well as a retirement savings plan. We are committed to fostering professional growth and offer extensive learning opportunities, including access to industry conferences and online training. The flexibility of a remote role allows for an exceptional work-life balance, enabling employees to thrive personally and professionally. Join a dynamic, growth-focused company that values its remote workforce and invests in their success.