E-commerce Marketing Specialist

Placements24; Mossel Bay; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Remote work from anywhere

Competitive salary

Health insurance

Job summary

Placements24 is seeking an analytical and creative E-commerce Marketing Specialist to drive online sales and enhance the customer experience. This fully remote role focuses on acquiring customers, optimizing conversions, and retention for Mossel Bay, Western Cape online presence.

Ideal candidates have 3–5 years in e-commerce marketing, strong SEO/SEM, and experience with Shopify or WooCommerce. Remote work offers flexibility and growth opportunities in digital commerce.

Qualifications

• Bachelor's degree in Marketing or a related field.
• 3–5 years of e-commerce marketing with proven online sales growth.
• Strong knowledge of SEO, SEM, social media, and email marketing.
• Experience with Shopify or WooCommerce and analytics platforms.

Responsibilities

• Develop data-driven e-commerce marketing strategies to boost online sales.
• Manage paid campaigns on Google Ads and social platforms.
• Implement SEO and content tactics to improve organic visibility.
• Create and manage email campaigns, loyalty programs, and cart abandonment strategies.
• Drive social media marketing to increase engagement and revenue.
• Analyze website and campaign performance to optimize CRO.
• Explore affiliate marketing and partnerships to expand reach.

Skills

Analytical thinking

Copywriting

Data-driven decisions

Communication

Remote work discipline

Education

Bachelor's degree in Marketing or related field

Tools

Shopify

Google Analytics

SEO/SEM tools

Job description

About the Role

Our client is seeking a highly analytical and creative E-commerce Marketing Specialist to drive online sales and enhance the customer experience. This fully remote role is perfect for someone passionate about digital commerce and adept at leveraging various online channels to boost revenue. You will be responsible for developing and implementing marketing strategies specifically for e-commerce platforms, focusing on customer acquisition, conversion optimization, and retention. The ideal candidate will have a deep understanding of e-commerce best practices, including SEO, SEM, social media advertising, email marketing, and affiliate marketing. You will work closely with the e-commerce and marketing teams to create integrated campaigns that deliver measurable results. This is an excellent opportunity to contribute to a growing online business from the comfort of your home office, with a focus on driving success for our Mossel Bay, Western Cape online presence.

Key Responsibilities

• Develop and execute data-driven e-commerce marketing strategies to increase online sales and customer lifetime value.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) for e-commerce platforms.
• Implement SEO strategies to improve organic search visibility and drive qualified traffic to product pages.
• Create and manage email marketing campaigns, including promotional emails, abandoned cart recovery, and customer loyalty programs.
• Develop and manage social media marketing efforts to drive engagement and sales.
• Analyze website traffic, sales data, and campaign performance using e-commerce analytics tools.
• Identify and implement conversion rate optimization (CRO) tactics to improve the user journey and checkout process.
• Explore and manage affiliate marketing programs to expand reach and drive sales.
• Stay updated on e-commerce trends, competitor activities, and emerging marketing technologies.
• Collaborate with the product and web development teams to ensure a seamless online shopping experience.

Requirements

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Minimum of 3-5 years of experience in e-commerce marketing, with a proven track record of driving online sales.
• Strong understanding of SEO, SEM, social media marketing, and email marketing within an e-commerce context.
• Proficiency in using e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Strong copywriting and communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Experience with affiliate marketing or marketplace management is a plus.
• Familiarity with online advertising platforms and tools.

Benefits

• As a fully remote employee, you benefit from ultimate flexibility and the ability to work from anywhere.
• Our client offers a competitive salary and performance-based bonuses.
• Comprehensive health insurance coverage is provided, along with retirement savings plans.
• We support ongoing professional development through access to online learning resources, industry webinars, and virtual conferences.
• Our client promotes a healthy work-life balance and fosters a collaborative, supportive remote work culture.
• This is an excellent opportunity to grow your career in e-commerce marketing from your chosen location.