Digital Marketing and E-commerce Specialist

Placements24; Benoni; Hybrid; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Fully remote work

Training & conferences

Company-provided equipment

Bonuses

Job summary

Placements24 is seeking a Digital Marketing and E-commerce Specialist to drive online growth for a fully remote team. You will develop and execute digital marketing strategies, manage SEO/SEM, paid campaigns, email marketing, and oversee the e-commerce platform to optimize user experience and conversions.

The role requires 3-5 years of digital marketing and e-commerce experience, strong analytical skills, and proficiency with tools like Google Analytics, SEMrush, and HubSpot.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 3-5 years of proven experience in digital marketing and e-commerce roles, with a strong remote work track record.
• Demonstrated expertise in SEO, SEM, PPC, social media marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
• Experience managing e-commerce platforms and optimizing online stores.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills.
• Ability to work independently, manage projects, and meet deadlines in a remote setting.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic and conversions.
• Manage and optimize SEO and SEM campaigns.
• Create, manage, and analyze paid advertising campaigns across platforms like Google Ads and social media.
• Oversee social media marketing efforts, including content creation and community management.
• Manage the e-commerce website, ensuring optimal user experience and conversion rates.
• Analyze website traffic, user behavior, and campaign performance using analytics tools.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Collaborate with content creators and designers to produce engaging marketing materials.
• Stay up-to-date with the latest digital marketing trends and e-commerce technologies.
• Monitor competitor activities and market trends to identify new opportunities.

Skills

SEO/SEM

PPC

Social media

Email marketing

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEMrush

HubSpot

CMS

Job description

About the Role Our client, an innovative online retailer, is seeking a talented and results-driven Digital Marketing and E-commerce Specialist to join their fully remote team. This is an exciting opportunity to drive online growth, enhance customer engagement, and optimize the e-commerce platform. You will be responsible for developing and executing digital marketing strategies, managing online advertising campaigns, and analyzing performance data to achieve business objectives. The ideal candidate possesses a strong understanding of digital marketing channels, SEO/SEM, social media marketing, and e-commerce best practices. This role is pivotal for expanding our client's digital footprint and customer base, with a particular focus on engaging the Benoni online market.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic and conversions.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Create, manage, and analyze paid advertising campaigns across platforms like Google Ads and social media.
• Oversee social media marketing efforts, including content creation and community management.
• Manage the e-commerce website, ensuring optimal user experience and conversion rates.
• Analyze website traffic, user behavior, and campaign performance using analytics tools.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Collaborate with content creators and designers to produce engaging marketing materials.
• Stay up-to-date with the latest digital marketing trends and e-commerce technologies.
• Monitor competitor activities and market trends to identify new opportunities.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 3-5 years of proven experience in digital marketing and e-commerce roles, with a strong remote work track record.
• Demonstrated expertise in SEO, SEM, PPC, social media marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
• Experience managing e-commerce platforms and optimizing online stores.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills.
• Ability to work independently, manage projects, and meet deadlines in a remote setting.
• Creative thinking and problem-solving abilities.
• Experience with content management systems (CMS) is a plus.

Benefits

• Competitive annual salary of R.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunities for continuous learning and professional development in digital marketing.
• Health and wellness programs tailored for remote employees.
• Generous paid time off and holidays.
• Company-provided equipment for home office setup.
• Performance-based bonuses and rewards.
• Collaborative and innovative remote work culture.
• Access to industry conferences and training.
• Contribute significantly to the online growth of a dynamic retail brand.