Senior E-commerce Marketing Specialist (Remote)

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote-friendly environment

Health benefits

Flexible working hours

Professional development

Job summary

Placements24 is seeking a Senior E-commerce Marketing Specialist to shape and execute digital marketing strategies across notable e-commerce platforms. The role is remote-first, offering autonomy while based near Sandton, Gauteng, ZA, and prioritizing ROI, CPA, and conversions.

You will lead paid campaigns, optimize organic social efforts, and leverage analytics to drive traffic, engagement, and sales in a fast-growing online retail environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of progressive experience in e-commerce marketing with emphasis on social media and digital advertising.
• Proven experience managing significant advertising budgets with ROI, CPA, and conversion rate improvements.
• In-depth knowledge of SEO, SEM, social media, content, email, and affiliate marketing.
• Proficiency with marketing analytics tools, especially Google Analytics, and translating data into action.
• Experience with e-commerce platforms (Shopify, Magento, WooCommerce) and CRM systems.
• Excellent written and verbal communication with strong attention to detail.
• Remote work experience and ability to manage multiple projects independently.

Responsibilities

• Develop and implement digital marketing strategies to grow traffic and sales across e-commerce platforms.
• Manage paid campaigns (Google, Facebook, Instagram, LinkedIn) with focus on ROI and CAC.
• Oversee organic social media, content creation, community management and influencer outreach.
• Analyze website and campaign data to deliver actionable insights and optimizations.
• Conduct market research and competitive analysis to spot trends and opportunities.
• Collaborate with sales, product, and creative teams for cohesive campaigns.
• Manage email marketing campaigns, segmentation, content, and automation.
• Regularly report KPIs and recommend strategic adjustments to senior management.

Skills

Digital marketing

Social media marketing

Analytical mindset

Data-driven decision making

Education

Bachelor's degree in Marketing/Business Administration/Communications

Tools

Google Analytics

Shopify

Magento

WooCommerce

CRM systems

Job description

About the Role

Our client, a rapidly growing leader in the online retail space, is seeking an exceptional Senior E-commerce Marketing Specialist to join their dynamic and fully remote team. This is a pivotal role where you will be instrumental in shaping and executing our client's digital marketing strategies across various e-commerce platforms and social media channels. You will leverage your deep understanding of online consumer behavior and marketing analytics to drive traffic, engagement, and ultimately, sales. The ideal candidate is a self-starter, highly analytical, and possesses a proven track record of success in digital marketing within the e-commerce domain. This is an opportunity to make a significant impact in a forward-thinking company that values innovation and performance. The role is based in Sandton, Gauteng, ZA, but operates on a remote-first basis, offering flexibility and autonomy to our valued team members.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive sales for our client's e-commerce platforms.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, focusing on ROI and customer acquisition cost.
• Oversee and execute organic social media strategies, including content creation, community management, and influencer outreach to foster brand loyalty and engagement.
• Analyze website traffic, conversion rates, and campaign performance using tools like Google Analytics, providing actionable insights and recommendations for improvement.
• Conduct market research and competitive analysis to identify new trends, opportunities, and potential threats in the e-commerce landscape.
• Collaborate with cross-functional teams, including sales, product development, and creative, to ensure cohesive brand messaging and campaign execution.
• Manage email marketing campaigns, including segmentation, content creation, and automation, to nurture leads and drive repeat purchases.
• Monitor and report on key performance indicators (KPIs) regularly, presenting findings and strategic adjustments to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of progressive experience in e-commerce marketing, with a strong emphasis on social media and digital advertising.
• Proven experience managing significant advertising budgets and achieving measurable results in ROI, CPA, and conversion rates.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing principles.
• Proficiency with marketing analytics tools, particularly Google Analytics, and ability to translate data into strategic actions.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and CRM systems.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Ability to work independently and manage multiple projects simultaneously in a remote environment.
• Demonstrated experience in a remote-first or fully remote work setting is highly preferred.

Benefits

• Our client offers a competitive remuneration package and a supportive remote work environment.
• You will have the opportunity to work with a talented team, contribute to exciting projects, and grow your career in a thriving industry.
• We provide comprehensive health benefits, flexible working hours, and opportunities for professional development.
• Join a company that values your contributions and offers a truly flexible and rewarding career path.

This role is dedicated to candidates residing in or able to legally work from Sandton, Gauteng, ZA, while performing duties remotely.