Remote Digital Marketing Specialist - FMCG Brands

Placements24; Benoni; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Professional development

Bonuses

Home office setup allowance

Job summary

Placements24 is seeking a remote Digital Marketing Specialist to drive our FMCG brands online. You will develop digital strategies, run SEM/SEO campaigns, create engaging social content, and manage email marketing to grow leads and brand engagement.

The role requires 3–5 years of experience, strong analytics, and the ability to work independently in a fully remote setup. A dynamic, results-driven mindset will help you thrive in a nationwide, remote environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3-5 years of proven digital marketing experience.
• Strong knowledge of SEO/SEM and analytics tools.
• Ability to work independently in a remote setting.
• Excellent written and verbal communication.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads for FMCG products.
• Manage and optimize SEM campaigns, including Google Ads, to achieve target KPIs.
• Implement SEO strategies to improve organic search rankings and website visibility.
• Plan, create, and manage engaging content for social media platforms and other digital channels.
• Develop and manage email marketing campaigns, including newsletter creation and list segmentation.
• Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics, social media insights, and CRM data.
• Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
• Collaborate with internal marketing teams and external agencies to ensure brand consistency and effective campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the FMCG industry.
• Manage online advertising budgets effectively, ensuring maximum ROI.

Skills

Digital marketing strategy

Campaign management

SEO

SEM

Social media marketing

Content marketing

Email marketing

Analytics

Communication

Time management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEMrush

Hootsuite

Canva

Adobe Creative Suite

Job description

About the Role

Our client, a dynamic and growing entity within the Fast-Moving Consumer Goods (FMCG) sector, is seeking a talented and results-driven Remote Digital Marketing Specialist to enhance their online presence and drive brand engagement. This is a fully remote position, allowing you to work from anywhere. You will be responsible for developing, implementing, and managing our client's digital marketing campaigns across various platforms to promote their diverse range of FMCG products. The ideal candidate will have a strong understanding of digital marketing strategies, SEO, SEM, social media marketing, content creation, and analytics. This role offers an exciting opportunity to shape the digital narrative of innovative brands and connect with consumers online. You will contribute to the success of brands that reach consumers nationwide, with the primary administrative hub being near Benoni, Gauteng, but your role being entirely remote.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads for FMCG products.
• Manage and optimize search engine marketing (SEM) campaigns, including Google Ads, to achieve target KPIs.
• Implement search engine optimization (SEO) strategies to improve organic search rankings and website visibility.
• Plan, create, and manage engaging content for social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and other digital channels.
• Develop and manage email marketing campaigns, including newsletter creation and list segmentation.
• Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics, social media insights, and CRM data.
• Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
• Collaborate with internal marketing teams and external agencies to ensure brand consistency and effective campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the FMCG industry.
• Manage online advertising budgets effectively, ensuring maximum ROI.

Requirements

• A Bachelor's degree in Marketing, Digital Media, Communications, or a related field is preferred.
• Minimum of 3-5 years of proven experience in digital marketing, with a strong focus on strategy development and campaign management, ideally within the FMCG sector or for consumer-focused brands.
• Demonstrable experience with SEO, SEM (Google Ads), social media marketing, content marketing, and email marketing.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Hootsuite).
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work setting.
• Strong analytical and problem-solving skills.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Must have a reliable internet connection and a dedicated home office setup.
• This is a fully remote role, no specific geographic requirement beyond eligibility to work in South Africa.

Benefits

• Competitive annual salary package commensurate with experience and remote work arrangement.
• Flexibility of a fully remote work environment.
• Opportunities for professional development and online training.
• Exposure to innovative digital marketing strategies for leading FMCG brands.
• Contribution to a forward-thinking company that embraces remote work culture.
• Performance-based bonuses.
• Allowance for home office setup and internet connectivity.