Digital Marketing Specialist - Remote FMCG

Placements24; Vereeniging; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Bonuses

Professional development

Medical aid

Retirement plan

Job summary

Placements24 is seeking a talented Digital Marketing Specialist for a fully remote role in South Africa. You will develop and execute digital marketing strategies to boost brand visibility, engage audiences, and support sales across FMCG brands.

You should have 3–5 years of digital marketing experience, proficiency in SEO/SEM, social media, content and email campaigns, and hands-on use of Google Analytics, Google Ads, and social management tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3-5 years in digital marketing with FMCG experience preferred.
• Proficiency in SEO, SEM, social media, content marketing, and email marketing.
• Experience with Google Analytics, Google Ads, social tools, and email software.

Responsibilities

• Develop and implement digital marketing strategies across platforms including social, search, email, and websites.
• Manage and optimize paid campaigns (Google Ads, social ads) to maximize ROI.
• Create engaging content for social media, blogs, newsletters, and digital channels.
• Conduct keyword research and apply SEO best practices to improve rankings.
• Monitor, analyze, and report performance using GA, social insights, and campaign tools.
• Stay up-to-date with digital marketing trends and collaborate for brand alignment.
• Oversee social presence and community engagement; support ecommerce initiatives.

Skills

SEO

SEM

Social media marketing

Content creation

Email marketing

Data analytics

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Google Ads

Hootsuite

Buffer

Email marketing software

Job description

About the Role

Our client, a dynamic and forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a talented and experienced Digital Marketing Specialist to join their innovative team. This role is entirely remote, offering the flexibility to work from anywhere in South Africa. You will be responsible for developing and executing cutting‑edge digital marketing strategies to enhance brand visibility, drive online engagement, and support sales initiatives for our client's diverse product range. The ideal candidate will possess a strong understanding of SEO, SEM, social media marketing, content creation, and data analytics, with a proven ability to manage and optimize digital campaigns effectively. This is a prime opportunity to shape the digital presence of leading FMCG brands from the comfort of your home.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms including social media, search engines, email, and websites.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve campaign objectives.
• Create engaging and compelling content for social media, blogs, email newsletters, and other digital channels.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, social media insights, and campaign management platforms.
• Stay up‑to‑date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams to ensure brand consistency and alignment of digital marketing efforts with overall business goals.
• Manage the company's social media presence, fostering community engagement and responding to customer inquiries.
• Assist in the development and execution of e-commerce strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a proven track record in the FMCG sector or related industries.
• Proficiency in SEO, SEM, social media marketing (Facebook, Instagram, LinkedIn, etc.), content marketing, and email marketing.
• Experience with digital marketing tools such as Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite, Buffer), and email marketing software.
• Strong analytical skills and the ability to interpret data to drive campaign optimization.
• Excellent written and verbal communication skills, with a knack for creating engaging content.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Demonstrated creativity and a passion for digital innovation.

Benefits

• This is a fully remote position offering unparalleled flexibility.
• Our client provides a competitive salary package, performance bonuses, and excellent opportunities for professional development and remote skill enhancement.
• Employees benefit from a modern, results‑driven work culture, access to cutting‑edge digital marketing tools, and the chance to work on exciting FMCG brands.
• Medical aid and a retirement plan are also part of the comprehensive compensation package.
• This role is perfect for motivated individuals who thrive in a self‑directed, online environment.