Remote Digital Marketing Specialist - FMCG

Placements24; Polokwane; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Fully remote work arrangement

Access to online courses & development

Collaborative culture

Job summary

Placements24 is seeking a creative and analytical Remote Digital Marketing Specialist to drive online presence for FMCG brands across South Africa.

You will develop, implement, and manage campaigns across SEO, SEM, social media, content, and email marketing to boost brand awareness, generate leads, and increase online sales. This fully remote role requires strong data skills and a proactive mindset.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 3–5 years' digital marketing experience, FMCG/consumer brands preferred.
• Proven SEO, SEM, social media, and content marketing track record.

Responsibilities

• Develop and execute digital marketing strategies aligned with brand goals.
• Manage paid campaigns (Google Ads, social ads) for ROI growth.
• Oversee social channels, create engaging content, analyze performance.
• Implement SEO best practices to boost organic traffic.
• Develop and run email marketing campaigns with segmentation.

Skills

SEO/SEM

Social media marketing

Content creation

Email marketing

Analytics

Strategic thinking

Independent work

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing software

Job description

About the Role

Our client, a dynamic and innovative player in the FMCG space, is seeking a creative and analytical Remote Digital Marketing Specialist to drive their online presence and engagement strategies. This is a fully remote position, allowing you to contribute from anywhere within South Africa. You will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms to enhance brand awareness, generate leads, and drive online sales. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, content creation, and email marketing, with a proven ability to deliver measurable results in the digital realm. This role is perfect for a tech-savvy marketer looking to make a significant impact in the fast-paced FMCG industry from a remote setting. We are looking for a strategic thinker with hands-on experience in executing successful digital campaigns.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives and brand positioning.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee social media channels, creating engaging content, managing communities, and analysing performance.
• Implement SEO best practices to improve website ranking and organic traffic.
• Develop and execute email marketing campaigns, including segmentation, content creation, and performance tracking.
• Create compelling and brand-appropriate content for various digital platforms (website, blogs, social media, ads).
• Monitor website traffic, user behaviour, and campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (marketing, sales, product) to ensure cohesive online messaging and campaigns.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a strong focus on FMCG or consumer brands.
• Proven experience in managing successful SEO, SEM, social media marketing, and content marketing campaigns.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong analytical skills and the ability to interpret data to drive campaign optimization.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
• A proactive attitude and a passion for digital innovation.

Benefits

• Competitive annual salary of R .
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to shape the digital presence of prominent FMCG brands.
• Access to online courses and professional development in digital marketing.
• Collaborative and forward-thinking company culture.
• Contribute to a company committed to innovation and growth.