Digital Marketing Specialist (Remote)

Placements24; Mossel Bay; Hybride; ZAR 300 000 - 520 000; Plein temps

Avantages offerts par ce poste

Fully remote

Flexible hours

Home office stipend

Online training

Team collaboration tools

Résumé du poste

Placements24 is seeking a talented Digital Marketing Specialist for a fully remote role with a FMCG client. You will plan, implement, and optimize campaigns across SEO, SEM, social media, email marketing, and content marketing to boost brand awareness and sales.

You will manage social channels, run paid ads (Google Ads and social), perform keyword research, create engaging copy, and report on performance using Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 3 years of digital marketing experience in FMCG or similar.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent content creation and copywriting skills.
• Strong analytical skills with ability to translate data into insights.
• Comfortable working remotely and managing multiple projects.

Responsabilités

• Develop and execute digital marketing campaigns across channels (SEO, SEM, social, email, content).
• Manage and optimize social media presence with engaging content.
• Implement and manage paid campaigns (Google Ads, social ads) to drive traffic and conversions.
• Conduct keyword research and optimize SEO to improve rankings.
• Create compelling content for websites, blogs, and social posts.
• Analyze campaign performance with Google Analytics and provide insights.
• Monitor brand reputation and engage with audiences online.
• Collaborate with marketing, product, and sales teams for consistent messaging.
• Stay updated on digital marketing trends and best practices.

Connaissances

SEO & SEM

Social media

Content marketing

Email marketing

Copywriting

Analytics

Google Analytics

Google Ads

Formation

Bachelor's degree

Outils

Google Analytics

Google Ads

Social media tools

Email marketing software

Description du poste

About the Role

Our client, a leading FMCG company with a strong commitment to innovation and consumer engagement, is looking for a talented and motivated Digital Marketing Specialist to join their growing team. This is a fully remote position, offering flexibility and the opportunity to work from anywhere. The specialist will be responsible for developing, implementing, and managing our client's digital marketing strategies across various online platforms. The focus will be on driving brand awareness, customer acquisition, engagement, and ultimately, sales for our client's diverse range of FMCG products. This role requires a creative thinker with a strong analytical mind, a passion for digital trends, and proven experience in executing successful online marketing campaigns. You will play a key role in shaping our client's digital presence and connecting with consumers in innovative ways. The ideal candidate thrives in a remote-first environment and is adept at collaborating virtually.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize the company's social media presence, creating engaging content and fostering community interaction.
• Implement and manage paid advertising campaigns (Google Ads, social media ads) to drive traffic and conversions.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Create compelling and relevant content for various digital platforms, including website copy, blog posts, and social media updates.
• Analyze digital marketing campaign performance using tools like Google Analytics and provide regular reports with insights and recommendations.
• Monitor online brand reputation and engage with customers across digital channels.
• Collaborate with internal teams (marketing, product, sales) to ensure consistent brand messaging and campaign alignment.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• A Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of proven experience in digital marketing, preferably within the FMCG sector.
• Demonstrated expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent content creation and copywriting skills.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Self-motivated, organized, and able to manage multiple projects effectively in a remote work environment.
• Excellent communication and collaboration skills, comfortable working in a virtual team setting.
• Must have reliable internet access and a suitable home office setup.

Benefits

• Competitive annual salary of R .
• Fully remote work arrangement.
• Opportunities for professional development and online training.
• Flexible working hours.
• Contribution towards home office setup/internet.
• Exposure to diverse FMCG brands and digital marketing challenges.
• A collaborative and forward-thinking virtual team culture.