Digital Marketing Manager - FMCG

Placements24; Soweto; Hybrid; ZAR 550,000 - 750,000; Full time

Job summary

Placements24 is seeking a Digital Marketing Manager for a fully remote role in South Africa. You will shape and execute cutting-edge digital marketing strategies to boost brand awareness, engagement, and online sales for our FMCG client.

The ideal candidate has 5–7 years of FMCG digital marketing experience, strong SEO/SEM, content creation, analytics, and budget management, with the ability to work independently in a distributed team.

Qualifications

• Bachelor's degree in Digital Marketing or related field.
• 5–7 years in digital marketing, FMCG/consumer brands.
• Proven success across multi-channel campaigns.
• Strong SEO/SEM, content, email, and analytics.
• Excellent communication and project management.
• Ability to work remotely and manage multiple projects.
• Familiarity with e-commerce funnels.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, social, email, and content.
• Manage digital ad campaigns to hit defined KPIs and ROI.
• Analyze performance data and provide actionable insights.
• Oversee creation of engaging content for target audiences.
• Manage social media presence and community engagement.
• Collaborate with internal teams and external agencies.
• Stay updated on digital marketing trends and best practices.
• Manage the digital marketing budget.
• Ensure brand consistency across channels.
• Identify new opportunities for brand growth.

Skills

Digital marketing strategy

SEO

SEM

Social media marketing

Content marketing

Analytics

Budget management

Remote collaboration

Education

Bachelor's degree in Digital Marketing

Tools

Google Analytics

Google Ads

Facebook Ads

Job description

About the Role

Our client, a dynamic and innovative leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly skilled Digital Marketing Manager to join their team in a fully remote capacity. This position offers the exciting opportunity to shape and execute cutting‑edge digital marketing strategies that drive brand awareness, customer engagement, and online sales for our client's diverse product portfolio. As a remote‑first role, you will leverage your expertise in digital channels to connect with consumers across various platforms. The ideal candidate will possess a deep understanding of digital marketing trends, performance analytics, and content creation, coupled with a passion for the FMCG industry. We are looking for a self‑motivated and results‑oriented individual who can thrive in a distributed team environment and deliver measurable results. Your strategic approach will be crucial in expanding our client's digital footprint and enhancing their online presence.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize digital advertising campaigns across various platforms to achieve defined KPIs and ROI.
• Analyze website and campaign performance data, providing actionable insights and recommendations for improvement.
• Oversee the creation and curation of engaging digital content tailored to target audiences within the FMCG space.
• Manage social media presence, fostering community engagement and brand advocacy.
• Collaborate with internal teams (marketing, sales, product development) and external agencies to ensure cohesive digital marketing efforts.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Manage the digital marketing budget effectively.
• Ensure brand consistency and adherence to brand guidelines across all digital channels.
• Identify and explore new digital opportunities for brand growth and consumer acquisition.

Requirements

• Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
• Minimum of 5-7 years of experience in digital marketing, with a strong focus on the FMCG sector or consumer brands.
• Proven success in developing and executing impactful digital marketing campaigns across multiple channels.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics platforms (e.g., Google Analytics).
• Strong analytical and data interpretation skills.
• Excellent communication, collaboration, and project management abilities.
• Experience managing digital advertising budgets and optimizing campaigns for performance.
• Ability to work independently and manage multiple projects in a remote setting.
• Creative thinking and a passion for digital innovation.
• Familiarity with e-commerce and online sales funnels is a plus.

Benefits

• Our client offers a competitive salary, performance incentives, and a comprehensive benefits package, tailored for remote employees, including health insurance, retirement fund contributions, and flexible working arrangements.
• This is a fully remote position, allowing for work‑life balance and the freedom to work from anywhere in South Africa.
• You will have the opportunity to lead digital marketing initiatives for prominent FMCG brands and contribute significantly to the company's online success.
• Our client invests in professional development, offering extensive online training and resources to keep skills sharp in the evolving digital landscape.
• This role is perfect for a digitally savvy professional looking to make a significant impact.