Remote Digital Marketing Specialist - FMCG Brands

Placements24; Durban; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

100% remote work

Job summary

Placements24 is seeking a remote Digital Marketing Specialist for South Africa. You will develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive online sales for FMCG brands across SEO, SEM, social media, email, and display advertising.

You are a self-starter, highly organized, with 3–5 years of hands-on experience. You will analyze performance using Google Analytics and other tools, optimise content and UX, manage budgets, and report ROI to

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media or related field.
• 3–5 years hands-on digital marketing experience, FMCG preferred.
• Proven track record with campaigns that deliver measurable results.
• Strong SEO, SEM, social, content and email marketing expertise.
• Proficiency with analytics and marketing tools (GA, Ads, Mailchimp, Hootsuite).
• Excellent written and verbal communication, detail-oriented, and able to work remotely.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across SEO/SEM, social media, email, and display advertising.
• Create engaging content for websites, social channels, blogs, and newsletters.
• Grow and manage social profiles, foster community and brand loyalty.
• Monitor, analyze, and report campaign performance using GA, analytics, and CRM tools.
• Optimise website content and UX for SEO and conversions.
• Collaborate with marketing, sales, and product teams for campaign alignment.
• Stay current with digital marketing trends and best practices.
• Manage budgets to maximise ROI and run A/B tests to improve results.

Skills

Digital marketing

SEO/SEM

Content marketing

Email marketing

Social media management

Analytics

Budget management

Remote work

Education

Bachelor’s degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

Hootsuite

Job description

About the Role

Our client, a dynamic and innovative force within the Fast-Moving Consumer Goods (FMCG) industry, is seeking a talented and results-driven Remote Digital Marketing Specialist to join their forward-thinking team. This is a fully remote position, offering the flexibility to work from anywhere in South Africa. You will be responsible for developing and executing cutting-edge digital marketing strategies to enhance brand visibility, engage target audiences, and drive online sales for a diverse range of our client's popular FMCG products. The ideal candidate is a self-starter, highly organised, and possesses a deep understanding of the digital marketing landscape, with a passion for leveraging online channels to achieve business objectives. You will play a crucial role in shaping our client's online presence and driving engagement.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various platforms including social media, search engines (SEO/SEM), email, and display advertising.
• Create engaging and compelling content for digital channels, including website copy, social media posts, blog articles, and email newsletters.
• Manage and grow social media profiles, fostering community engagement and brand loyalty.
• Monitor, analyse, and report on the performance of digital marketing campaigns using tools such as Google Analytics, social media analytics, and CRM platforms.
• Optimise website content and user experience for search engines (SEO).
• Develop and execute email marketing strategies, including list segmentation, campaign automation, and performance tracking.
• Collaborate with internal teams (marketing, sales, product development) to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Conduct A/B testing and other experiments to continuously improve campaign performance.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3-5 years of hands‑on experience in digital marketing, preferably within the FMCG sector.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• Strong expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, Hootsuite).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work setting.
• Strong analytical and problem-solving skills.
• Creative mindset with a passion for innovation in digital marketing.
• Must have a reliable internet connection and a suitable home office setup.

Benefits

This role offers the significant advantage of being 100% remote, allowing you to work from any location within South Africa . Our client provides a competitive salary, flexible working hours, and opportunities for professional development in the rapidly evolving field of digital marketing. You will be part of an innovative FMCG company that values creativity and data-driven decision-making. This is an excellent opportunity to grow your career with a forward-thinking organisation and contribute to the success of well-known brands.