Digital Marketing Specialist - Remote

Placements24; Mtubatuba Local Municipality; Híbrido; ZAR 300.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Flexible hours

Professional development

Descripción de la vacante

Placements24 is seeking a Digital Marketing Specialist to lead digital campaigns from a home office anywhere in South Africa. You will drive engagement, optimize campaigns, and enhance brand visibility across SEO, SEM, social media, email, and display channels.

The ideal candidate has 3–5 years of digital marketing experience, preferably in FMCG, with strong content creation, analytics, and cross-channel coordination. Remote work offers flexible hours and development opportunities.

Formación

• Bachelor's degree in Marketing, Communications, or a related field.
• 3–5 years of digital marketing experience, preferably FMCG.
• Proven success in SEO, SEM, social media and email campaigns.
• Experience with Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation.

Responsabilidades

• Develop and manage digital marketing campaigns across channels (SEO, SEM, social, email, display).
• Create engaging content for social, blog, website, and newsletters.
• Monitor website traffic and campaign performance using analytics tools.
• Optimize strategies to improve ROI and campaign results.
• Manage social media presence and engage with audiences.
• Collaborate with teams to ensure brand consistency across channels.
• Stay updated on digital marketing trends and best practices.
• Manage budgets and allocate resources for campaigns.
• Conduct A/B tests to optimize pages and creatives.
• Contribute insights to overall marketing strategy.

Conocimientos

SEO

SEM

Social media

Email marketing

Analytics

Educación

Bachelor's degree in Marketing/Communications

Herramientas

Google Analytics

Google Ads

Facebook Ads Manager

Marketing automation

Descripción del empleo

About the Role

Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a talented and results-oriented Digital Marketing Specialist to join their innovative team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa , while driving digital engagement for their brands. You will be instrumental in developing and executing cutting-edge digital marketing strategies across various platforms to enhance brand visibility, engage target audiences, and drive online sales. The ideal candidate will possess a deep understanding of the digital marketing landscape, a passion for creating compelling content, and a proven ability to measure and optimize campaign performance. This is an exciting opportunity to make a tangible impact on our client's digital presence from the comfort of your own home office. The role requires proactive communication and a strong sense of ownership.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels including SEO, SEM, social media, email marketing, and display advertising.
• Create engaging and compelling content for social media, blog posts, website, and email newsletters.
• Monitor and analyze website traffic, campaign performance, and key digital marketing metrics using tools like Google Analytics.
• Optimize digital marketing strategies based on data analysis and performance insights to improve ROI.
• Manage social media presence, fostering community engagement and responding to customer inquiries.
• Collaborate with internal teams to ensure brand consistency across all digital touchpoints.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage digital advertising budgets and allocate resources effectively.
• Conduct A/B testing to optimize landing pages and ad creatives.
• Contribute to the overall marketing strategy by providing insights on digital opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, preferably within the FMCG sector .
• Proven experience in managing successful SEO, SEM, social media, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
• Excellent content creation and copywriting skills.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge is a plus.
• Excellent communication and collaboration skills, essential for a remote role.
• Self-motivated, organized, and able to manage multiple projects simultaneously.
• A creative mindset with a passion for digital innovation.

Benefits

• Competitive salary package.
• Performance-based incentives.
• Opportunity to work fully remotely, offering significant flexibility.
• Access to professional development resources and online courses.
• Contribution to a dynamic and innovative marketing team.
• Exposure to a wide range of FMCG brands.
• Flexible working hours, aligned with South African time zones.
• A supportive remote work culture that values autonomy and results.