Remote Demand Gen Manager - Paid Media Leader for B2B

Blacksmith Agency LLC; Gauteng; Remote; ZAR 1,493,000 - 2,156,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Demand Generation Manager to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budgets, roadmaps, and narratives when clients ask why.

You are the strategic voice at the table, responsible for campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, plus measurement, optimization and long-term client relationships.

Qualifications

• 3+ years hands-on in Google Ads and Meta advertising.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• Track record of ROAS/CPA/pipeline improvements.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budget allocation, bidding, targeting and creative testing, and know when to kill a campaign.
• Ensure accurate conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client, and explain numbers on calls.

Skills

Google Ads

Meta Ads

Agency experience

English for US clients

Tools

GA4

Tag Manager

Platform pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Demand Generation Manager to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budgets, roadmaps, and narratives when clients ask why.

You are the strategic voice at the table, responsible for campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, plus measurement, optimization and long-term client relationships.