Remote Digital Advertising Manager - B2B Paid Media Lead

Blacksmith Agency LLC; Gauteng; Remote; ZAR 480,000 - 840,000; Full time

Job summary

Blacksmith Agency is seeking a Digital Advertising Manager to own paid media for a book of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps and the narrative on client calls, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bidding and testing, and report 90-day roadmaps with clear ROAS-focused storytelling during reviews.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvements you can discuss.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Allocate budget, bid, target, test creatives, and decide when to pause a campaign.
• Set up and trust conversion tracking: GA4, Tag Manager, platform pixels.
• Develop 90-day and quarterly client roadmaps and narrate the numbers on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

Agency experience

English communication

Job description

Blacksmith Agency is seeking a Digital Advertising Manager to own paid media for a book of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps and the narrative on client calls, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bidding and testing, and report 90-day roadmaps with clear ROAS-focused storytelling during reviews.