Remote Paid Media Demand Gen Lead for B2B

Blacksmith Agency LLC; Südafrika; Remote; ZAR 1.153.000 - 1.811.000; Vollzeit

Zusammenfassung

Blacksmith Agency is an AI-first digital agency hiring a Demand Generation Manager to own paid media for a book of B2B and growing-brand clients. You set targeting, budgets, roadmaps, and narrative when clients inquire why course corrections were made.

You lead strategy and decision-making on campaigns, with responsibility for ROAS, CPA, and pipeline growth, while maintaining strong communication with US-based clients on live calls. Remote work is supported.

Qualifikationen

• 3+ years hands-on in Google Ads and Meta campaigns.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Aufgaben

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Kenntnisse

Google Ads

Meta

Tools

GA4

Tag Manager

Pixels

Jobbeschreibung

Blacksmith Agency is an AI-first digital agency hiring a Demand Generation Manager to own paid media for a book of B2B and growing-brand clients. You set targeting, budgets, roadmaps, and narrative when clients inquire why course corrections were made.

You lead strategy and decision-making on campaigns, with responsibility for ROAS, CPA, and pipeline growth, while maintaining strong communication with US-based clients on live calls. Remote work is supported.