Remote Demand Gen Manager—Paid Media

Blacksmith Agency LLC; South Africa; Remote; ZAR 600,000 - 1,200,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Demand Generation Manager to own paid media for a book of B2B and growing-brand clients. You will steer the targeting, budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget, bidding, testing, attribution and the 90-day roadmap for each client.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Microsoft Ads

Job description

Blacksmith Agency is an AI-first digital agency seeking a Demand Generation Manager to own paid media for a book of B2B and growing-brand clients. You will steer the targeting, budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget, bidding, testing, attribution and the 90-day roadmap for each client.