Remote Content Strategist, PR

Placements24; Centurion; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Remote work environment

Paid time off & professional dev

Job summary

Placements24 is seeking a highly creative Remote Content Strategist to join our dynamic Public Relations team. This fully remote, permanent role allows you to work from anywhere in South Africa.

You will develop and oversee compelling content strategies that align with client PR objectives and enhance brand visibility. You will craft narratives that resonate with target audiences, drive engagement, and achieve measurable PR outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English or related field.
• 5+ years in content strategy, content marketing, or digital PR.
• Proven track record of successful content strategies with measurable results.
• Excellent writing, editing, and storytelling skills with a strong portfolio.
• Deep understanding of SEO, CMS, and web analytics tools.

Responsibilities

• Develop and implement comprehensive content strategies for PR campaigns across channels.
• Create, curate, and manage published content across client platforms.
• Plan and execute content calendars with timely, high-quality delivery.
• Collaborate with PR managers, social media specialists, and designers.
• Analyze content performance metrics and optimize future strategies.
• Stay up-to-date with content marketing, digital media, and PR trends.
• Develop creative content ideas to drive engagement and objectives.
• Ensure content is on-brand in style, quality, and tone of voice.
• Manage external content creators and agencies as needed.
• Conduct keyword research and SEO analysis to inform content creation.

Skills

Content strategy

SEO

CMS proficiency

Analytics

Remote collaboration

Writing & storytelling

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, English

Tools

Google Analytics

CMS

Job description

About the Role

Our client is seeking a highly creative and strategic Remote Content Strategist to join their dynamic Public Relations team. This is a fully remote, permanent position, offering the flexibility to work from anywhere within South Africa. The ideal candidate will be responsible for developing and overseeing the execution of compelling content strategies that align with client PR objectives and enhance brand visibility. You will be at the forefront of crafting narratives that resonate with target audiences, driving engagement, and achieving measurable PR outcomes. This role requires a deep understanding of content marketing principles, digital storytelling, and the evolving media landscape. If you are a seasoned content professional with a passion for PR and a proven ability to develop innovative content solutions, we encourage you to apply.

Key Responsibilities

• Develop and implement comprehensive content strategies for PR campaigns across various digital and traditional channels.
• Create, curate, and manage published content (images, video, written copy) across all client platforms.
• Plan and execute content calendars, ensuring timely and consistent delivery of high-quality content.
• Collaborate with PR managers, social media specialists, and designers to ensure content alignment with overall PR and marketing goals.
• Analyze content performance metrics and use insights to optimize future content strategies.
• Stay up-to-date with the latest trends in content marketing, digital media, and PR.
• Develop creative content ideas that drive engagement and support client objectives.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
• Manage external content creators and agencies as needed.
• Conduct keyword research and SEO analysis to inform content creation and improve organic visibility.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content strategy, content marketing, or digital PR.
• Proven track record of developing and executing successful content strategies that achieve measurable results.
• Excellent writing, editing, and storytelling skills with a strong portfolio of work.
• Deep understanding of SEO, content management systems (CMS), and web analytics tools (e.g., Google Analytics).
• Experience with social media management and content distribution.
• Ability to work independently and manage projects effectively in a remote setting.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and collaboration skills.
• Demonstrated ability to adapt to a rapidly changing digital environment.

Benefits

• This is a fully remote position offering a highly competitive salary, commensurate with experience.
• Our client provides a flexible working environment, allowing you to work from the comfort of your home.
• You will have access to a robust health insurance plan, generous paid time off, and opportunities for continuous professional development through online courses and industry certifications.
• We foster a collaborative and supportive virtual team culture, with regular virtual team meetings and social events.
• This role offers the chance to work with a diverse range of clients and contribute significantly to impactful PR campaigns, all while maintaining a great work-life balance in Centurion (though the role is remote).