Senior Content and Communications Lead

Placements24; Stellenbosch; Híbrido; ZAR 900.000 - 1.500.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Fully remote work arrangement

Brand shaping role

Collaborative remote culture

Learning and development opportunities

Direct impact on growth

Descripción de la vacante

Placements24 is seeking a Senior Content and Communications Lead to shape the brand voice for a remote-first team serving Paarl-area clients and global markets.

You will craft content strategies, manage PR, oversee social media, and drive executive communications, building thought leadership in a fast-paced startup environment.

Formación

• Bachelor's degree in Communications, Marketing, Journalism, English, or a related field.
• Minimum of 6-8 years of experience in content creation, communications, public relations, or digital marketing.
• Demonstrated expertise in developing and executing successful content strategies and PR campaigns.
• Exceptional writing, editing, and storytelling skills across various formats.
• Proven experience managing social media platforms and building online communities.
• Strong understanding of SEO principles and content optimization.
• Experience with media relations and securing press coverage.
• Ability to work autonomously and manage multiple projects effectively in a remote setting.
• Proficiency in CMS and marketing automation tools.
• Strategic mindset with a data-driven approach to decision-making.

Responsabilidades

• Develop and implement comprehensive content and communications strategies that align with business objectives.
• Create high-quality, engaging content for websites, blogs, social channels, press releases, and marketing collateral.
• Manage public relations activities, including media outreach and press release distribution.
• Oversee social media presence, developing engaging content and fostering community interaction.
• Lead the development of thought leadership content and executive communications.
• Monitor industry trends to inform strategy and content opportunities.
• Analyze content performance and PR effectiveness, providing data-driven insights.
• Collaborate with marketing, product, and sales teams to ensure cohesive messaging.
• Manage external agencies and freelancers as needed.
• Maintain brand consistency and voice across all touchpoints.

Conocimientos

Storytelling

Content strategy

Public relations

SEO

Social media

Analytics

CMS

Marketing automation

Remote collaboration

Leadership

Educación

Bachelor's degree in Communications/Marketing/Journalism

Herramientas

CMS

Marketing automation tools

SEO tools

Descripción del empleo

About the Role

Our client, a fast-growing tech startup, is seeking a highly creative and strategic Senior Content and Communications Lead to join their fully remote team, serving clients primarily in the **Paarl** area and globally. This role is pivotal in shaping the company's narrative and brand voice across all platforms, driving engagement, and building a strong online presence. You will be responsible for developing and executing content strategies, managing public relations efforts, overseeing social media communications, and ensuring a consistent, compelling brand message. The ideal candidate is an exceptional storyteller with a proven ability to craft engaging content, manage PR initiatives, and thrive in a remote, fast-paced environment. This position is designed for remote work, offering unparalleled flexibility and the opportunity to make a significant impact.

Key Responsibilities

• Develop and implement comprehensive content and communications strategies that align with business objectives.
• Create high-quality, engaging content for various channels, including website, blog, social media, press releases, and marketing collateral.
• Manage public relations activities, including media outreach, influencer engagement, and press release distribution.
• Oversee the company's social media presence, developing engaging content and fostering community interaction.
• Lead the development of thought leadership content and executive communications.
• Monitor industry trends and competitor activities to identify content opportunities and inform strategy.
• Analyze content performance and PR effectiveness, providing data-driven insights and recommendations.
• Collaborate with marketing, product, and sales teams to ensure cohesive messaging and campaign execution.
• Manage external agencies and freelancers as needed.
• Maintain brand consistency and voice across all communication touchpoints.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, English, or a related field.
• Minimum of 6-8 years of experience in content creation, communications, public relations, or digital marketing.
• Demonstrated expertise in developing and executing successful content strategies and PR campaigns.
• Exceptional writing, editing, and storytelling skills across various formats.
• Proven experience managing social media platforms and building online communities.
• Strong understanding of SEO principles and content optimization.
• Experience with media relations and securing press coverage.
• Ability to work autonomously and manage multiple projects effectively in a remote setting.
• Proficiency in content management systems (CMS) and marketing automation tools.
• Strategic mindset with a data-driven approach to decision-making.

Benefits

• Competitive salary and comprehensive benefits.
• Fully remote work arrangement, promoting work-life balance and flexibility.
• Opportunity to shape the brand narrative of an innovative company.
• Collaborative and dynamic remote team culture.
• Continuous learning and professional development opportunities.
• Direct impact on company growth and market positioning.