Remote Public Relations Specialist

Placements24; Benoni; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote position offering flexibl

Professional development opportunities

Work with a diverse international base

Job summary

Placements24 is seeking a Remote Public Relations Specialist to join a globally distributed team. You will craft compelling narratives, manage online media relations, and contribute to strategic PR campaigns across South Africa and beyond.

The role requires 2–5 years in PR, strong writing skills, and proficiency with digital PR analytics. A remote setup is essential, with collaboration across time zones and a focus on results-driven communications.

Qualifications

• 2–5 years of experience in public relations or communications, with a strong emphasis on digital PR.
• Proven ability to write clear, concise, and compelling content for various channels.
• Experience in building and nurturing online media and influencer relationships.
• Familiarity with PR analytics and reporting tools (e.g., Cision, Meltwater).
• Excellent organizational and time management skills for remote work.

Responsibilities

• Develop and execute PR strategies for clients, focusing on digital and media outreach.
• Craft engaging press releases, blog posts, social media content, and other communication materials.
• Build and maintain relationships with online media, bloggers, and influencers.
• Monitor online conversations, media coverage, and social media sentiment.
• Support the planning and execution of virtual media events and campaigns.
• Analyze PR campaign performance using digital analytics tools and provide insightful reports.
• Collaborate effectively with remote marketing, content, and design teams.
• Assist in managing client social media accounts and online brand presence.
• Research industry trends and competitor activities to inform strategy.
• Contribute to new business pitches and client strategy sessions.

Skills

PR writing

Digital PR

Media relations

Social media

Remote collaboration

Education

Bachelor's degree in Public Relations

Tools

Cision

Meltwater

Social media tools

Job description

About the Role

Our client, a dynamic and innovative agency within the Media & PR landscape, is actively seeking a talented and self‑motivated Remote Public Relations Specialist to join their globally distributed team. While based remotely, this role will play a key part in supporting client campaigns that may engage audiences across South Africa, including in the Gauteng region. The ideal candidate will be adept at crafting compelling narratives, managing media relations virtually, and contributing to strategic PR initiatives. You will leverage digital tools and platforms to build brand awareness, manage reputation, and achieve client objectives. This is an exceptional opportunity for a PR professional who thrives in a remote work environment, possesses strong writing skills, and is passionate about making a digital impact. We are looking for an individual who is proactive, organized, and can effectively collaborate with colleagues and clients across different time zones, contributing to our client's growing online presence.

Key Responsibilities

• Develop and execute PR strategies for clients, focusing on digital and media outreach.
• Craft engaging press releases, blog posts, social media content, and other communication materials.
• Build and maintain relationships with online media, bloggers, and influencers.
• Monitor online conversations, media coverage, and social media sentiment.
• Support the planning and execution of virtual media events and campaigns.
• Analyze PR campaign performance using digital analytics tools and provide insightful reports.
• Collaborate effectively with remote marketing, content, and design teams.
• Assist in managing client social media accounts and online brand presence.
• Research industry trends and competitor activities to inform strategy.
• Contribute to new business pitches and client strategy sessions.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• 2-5 years of experience in public relations or communications, with a strong emphasis on digital PR.
• Proven ability to write clear, concise, and compelling content for various channels.
• Experience in building and nurturing online media and influencer relationships.
• Proficiency in using social media platforms and management tools for business.
• Familiarity with PR analytics and reporting tools (e.g., Cision, Meltwater).
• Excellent organizational and time management skills for remote work.
• Strong collaborative spirit and ability to work effectively in a virtual team.
• Self-starter with a proactive approach and a keen eye for detail.
• Based in South Africa, with a stable internet connection and home office setup.

Benefits

• Fully remote position offering flexibility and work-life integration.
• Competitive salary commensurate with experience.
• Opportunities for professional development and skill enhancement in digital PR.
• Work with a diverse international client base and a dynamic remote team.
• Contribute to innovative communication campaigns in the digital space.