Remote Digital Content Strategist

Placements24; South Africa; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary in ZAR

Online professional development

Collaborative virtual team

Job summary

Placements24 in a leading Media & PR context is seeking a remote Digital Content Strategist to develop and execute engaging digital strategies that boost brand reach and performance. This role emphasizes storytelling, SEO mastery, and analytics-driven optimization.

You will drive content across websites, blogs, social channels, and email, collaborating with cross-functional teams while operating in a fully remote setup.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience as a Digital Content Strategist or similar.
• Strong knowledge of SEO principles and content marketing.

Responsibilities

• Develop, implement, and manage digital content strategies across multiple platforms.
• Create high-quality written, visual, and video content aligned with brand voice.
• Conduct keyword research and apply SEO best practices.
• Manage editorial calendar and timely publication of content.
• Analyze content performance with analytics tools and provide insights.
• Stay current with digital marketing trends and formats.
• Collaborate with marketing, design, and product teams for consistency.
• Engage with social media communities and respond to inquiries.
• Identify opportunities for content optimization and A/B testing.

Skills

SEO

Content strategy

Social media

Education

Bachelor's degree

Tools

CMS

Analytics platforms

Job description

About the Role

Our client, a leading innovator in the Media & PR landscape, is searching for a highly motivated and experienced Remote Digital Content Strategist. This role is crucial for developing and implementing engaging digital content strategies that enhance our brand's online presence and achieve key marketing objectives. As a fully remote position, you will have the flexibility to work from anywhere, contributing to a globally distributed team. We are seeking an individual who is passionate about digital storytelling, possesses a deep understanding of SEO, social media, and content performance analytics, and can translate complex ideas into compelling narratives. This is an exciting opportunity to drive digital innovation within a respected organisation and make a significant impact on our communication efforts. The ideal candidate thrives in a remote setting, demonstrating excellent self-management, communication, and collaboration skills. You will be at the forefront of shaping our digital voice and engagement strategies.

Key Responsibilities

• Develop, implement, and manage comprehensive digital content strategies across multiple platforms, including websites, blogs, social media, and email marketing.
• Create and curate high-quality, engaging content (written, visual, video) that aligns with brand voice and marketing goals.
• Conduct keyword research and implement SEO best practices to optimize content for search engines.
• Manage the editorial calendar and ensure timely publication of all digital content.
• Analyse content performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable insights for improvement.
• Stay abreast of digital marketing trends, emerging platforms, and content formats.
• Collaborate with cross-functional teams, including marketing, design, and product, to ensure content consistency and effectiveness.
• Manage social media communities, fostering engagement and responding to inquiries.
• Identify opportunities for content optimisation and A/B testing to improve engagement and conversion rates.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience (at least 5 years) as a Digital Content Strategist, Content Manager, or similar role, with a strong portfolio of digital content.
• In-depth knowledge of SEO principles, content marketing strategy, and social media marketing.
• Proficiency with content management systems (CMS) and analytics platforms.
• Excellent writing, editing, and proofreading skills, with a creative flair.
• Strong understanding of digital media best practices and user engagement techniques.
• Exceptional organisational and project management skills, with the ability to manage multiple projects simultaneously.
• Ability to work autonomously and effectively in a remote team environment.
• Experience with graphic design tools or video editing software is a plus.

Benefits

• Fully remote work arrangement, offering unparalleled flexibility.
• Competitive annual salary of ZAR.
• Opportunity to shape digital strategy for a prominent Media & PR company.
• Access to online professional development resources.
• Collaborative and supportive virtual team environment.
• Work on diverse and exciting content projects.
• Contribute to significant online brand growth and audience engagement.