Remote Content Marketing Strategist

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a creative Remote Content Marketing Strategist to lead the development and execution of content initiatives. This fully remote role lets you work from anywhere while driving our content marketing, storytelling, and SEO efforts to position us as a thought leader.

You will collaborate with a distributed team of writers, designers, and marketers to bring your vision to life. Based near Mossel Bay, Western Cape, you’ll collaborate with writers, designers and marketers to

Qualifications

• Bachelor's degree in marketing, communications, journalism, English or related field.
• 5+ years in content marketing with proven campaigns.
• Exceptional writing, editing, storytelling with portfolio.
• Deep SEO understanding and application to content strategy.
• Experience with CMS and marketing automation tools.
• Proficiency with analytics tools (e.g., Google Analytics).
• Strong strategic thinking and project management
• Ability to work independently in a remote team.

Responsibilities

• Develop and execute a comprehensive content marketing strategy.
• Conduct keyword research and audience analysis.
• Create and manage a content calendar across formats.
• Oversee content creation, briefing writers/editors/designers.
• Develop distribution and promotion strategies across channels.
• Analyze content performance metrics and optimize.
• Stay updated on industry trends and best practices.
• Collaborate with product marketing and demand gen teams.

Skills

Storytelling

SEO

Analytics

Project management

Remote collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

CMS

Marketing automation

Google Analytics

Job description

About the Role

Our client is seeking a creative and strategic Remote Content Marketing Strategist to lead the development and execution of compelling content initiatives. This is a fully remote position, offering the flexibility to work from anywhere while driving our content marketing efforts. You will be responsible for crafting a cohesive content strategy that aligns with our business objectives, engages our target audience, and establishes us as a thought leader in our industry. The ideal candidate is a skilled storyteller, a master of various content formats, and possesses a deep understanding of SEO and content distribution channels. You will collaborate closely with a remote team of writers, designers, and marketing specialists to bring your vision to life. This role, perfect for someone based near Mossel Bay, Western Cape, demands a proactive, analytical, and innovative mindset.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy that supports business goals and drives audience engagement.


• Conduct keyword research and audience analysis to inform content creation and optimization.


• Create and manage a content calendar, ensuring timely delivery of high-quality content across various formats (blog posts, articles, whitepapers, case studies, social media updates, videos).


• Oversee content creation process, including briefing writers, editors, and designers, and ensuring brand voice consistency.


• Develop strategies for content distribution and promotion across multiple channels, including SEO, email marketing, social media, and paid promotion.


• Analyze content performance metrics to measure effectiveness, identify trends, and optimize future content efforts.


• Stay abreast of industry trends, competitor content strategies, and emerging content marketing best practices.


• Collaborate with product marketing and demand generation teams to ensure content supports broader marketing objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.


• Minimum of 5 years of experience in content marketing, with a proven track record of developing successful strategies and campaigns.


• Exceptional writing, editing, and storytelling skills with a strong portfolio of published content.


• Deep understanding of SEO principles and how to apply them to content strategy.


• Experience with content management systems (CMS) and marketing automation tools.


• Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance.


• Strong strategic thinking and project management skills.


• Ability to work independently and collaborate effectively in a remote team environment.


• Experience in B2B or B2C content marketing, depending on the industry.

Benefits

This is a fully remote position offering significant flexibility. Our client offers a competitive salary, comprehensive benefits, and opportunities for professional growth and development. You'll be part of an innovative and supportive remote team, contributing to impactful content that shapes our brand's narrative, all managed from your home office, regardless of your proximity to Mossel Bay, Western Cape.